Get Really Personal with Your Personal Brand
You might not be the offspring of Trump, Branson or Vanderbilt, but you do have a personal brand legacy. Consider your heritage: your parents, community, region, country, culture and ancestry. Pegging to your authentic underpinnings, which is your brand DNA, might be the platform you need right now, as you define the constellation of characteristics …
Personal Branding Interview: Dharmesh Shah
Today, I spoke to Dharmesh Shah, who is a co-founder at Hubspot and co-author of Inbound Marketingting: Get Found Using Google, Social Media, and Blogs. In this interview Dharmesh goes over what inbound marketing is and how it differs from outbound marketing, results he’s seen from pushing content out through social media tools, and more.…
10 Ways to Get Fired For Building Your Personal Brand
For all of you employed readers, this post is directed at you because I wouldn’t want you to become unemployed, as you build your own personal brand. Branding has become very personal these days and the relationship we have with our companies is changing very fast, so I think it’s important to focus on what …
Brand Advocate Numero Uno
I’m often asked in workshops, “who needs to be my number one brand advocate?” The guesses range from my current supervisor, a trusted mentor, a current client or a leader in the industry. Some, even after going over the ”18 Critical Connections You Need to Know” still ask, “is there one that stands out as …
The Unintentionally Successful Accidental Personal Brand
For most people there is one path to recognition, status and authority—slaving away, day in and day out, mastering a craft, drawing attention to achievements, and hoping that one day all that hard work will coalesce into a recognized personal brand. There is, however, the exception: the Accidental Personal Brand. This is the person who …
Bridge Web 2.0 Generation Gap and Engage
Now that the economy is beginning its slow uphill climb, boomers are beginning to think about retirement and the cycle of hiring entry-level talent is beginning again. Yet, a lot has changed in these past months and as any hiring manager can attest to, the Millennial Generation is like no other.
Many hiring managers are …
Personal Branding Interview: Starr Hall
Today, I spoke to Starr Hall, who is a public relations expert and author of Get Connected: The Social Networking Toolkit For Business. In this interview, Starr points out the top things that people looking for a job in PR should know, explains that not all publicity is good publicity, gives different ways you can …
7 Habits of the Successfully Published, Part 6: Modelers
Successful published authors often model their success on the successes of other authors. They don’t they don’t model to copy or plagiarize, they model so they can understand the ideas and techniques that are working for other authors–or has worked in the past–so they can adapt the lessons to their own current situation.
Why reinvent …
30 More Personal Branding Experts on Twitter
After the success of my first list of personal branding experts to follow on Twitter, here’s the followup:
Nance Rosen, @nancerosen Mohammed Al-Taee, @maltaee Harp Arora, @harparora Jan Melnik, @janmelnik Catherine Kaputa, @CatherineKaputa Cindy Kraft, @CFOCoach Deb Dib, @CEOCoach Gayle Howard, @GayleHoward Andy Robinson, @AndyInNaples Jason Alba, @jasonalba Jann Watt, @jannwatt Kim Batson, @CIO_Coach Krishna…Personal Branding Interview: George Foreman
Today, I spoke to George Foreman, who is a former two-time world heavyweight boxing champion, the face of The George Foreman Grill and a New York Times bestselling author. In this interview, George goes over his entrepreneurial journey, with sound advice that he’s experienced from both his boxing career and his business ventures.
How did…