Several Academic Degrees in One Personal Brand
If you have a resume with a long Education section which lists several degrees in different academic fields, and you want to know how to place them in the context of your overall personal brand while you look for a job, then maybe this blog post is for you.
What if you, say, studied marine …
7 Habits of the Successfully Published, Part 5: Empathy
Successful authors exhibit a great deal of empathy for their readers. When an author writes with empathy–from the reader’s perspective–readers feel that the book was “written for me!”
This empathy can generate decades of reader loyalty; loyalty that may be far out of proportion to the value of the information contained in the book.
Authors …
Personal Branding Interview: Sharon Lechter
Today, I spoke to Sharon Lechter, who is is coauthor, with Robert Kiyosaki, of the international bestseller Rich Dad, Poor Dad. Her latest book is called Think and Grow Rich: Three Feet from Gold: Turn Your Obstacles into Opportunities!. In this interview, Sharon talks about how to find your inner passion, how she built her …
Still Job Hunting Like It’s 1999?
The latest job figures released on Friday showed that the U.S. unemployment rate inched up 10 basis points in September to 9.8 percent. Many companies continue to reduce headcount, and those that are hiring are being very cautious and taking their time to find the right candidate.
Yet, many job seekers are still approaching their …
Personal Branding Interview: Nicole Williams
Today, I spoke to Nicole Williams, who is a career expert, MSN columnist, TV personality and author of Girl on Top. In this interview, Nicole explains how women can succeed in the workplace, what struggles women face that men don’t, some career tips for job seekers, and more.
What does it take for a woman…Personal Brand Audit: What’s Your Online Visibility Score?
This is the fourth in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand effective and up to date. (See Part 1: LinkedIn Audit, Part 2: Facebook Audit, and Part 3: Google Audit).
What is visibility?The hallmark of a strong personal brand online is …
Personal Branding Interview: Caterina Fake
Today, I spoke to Caterina Fake, who is the co-founder of Flickr, the Chief Product Officer at Hunch.com and is one of Time Magazine’s top 100 most influential people. In this interview, Caterina talks about how she got started with social media, what Hunch.com is, how she’s built her own personal brand and more.
What…What Sex Can and Can’t Sell
Sex is the core of many celebrities’ personal brands. These popsugar people make a living being hot. They play out their lives with others who are just as hot. Megan, Brian, Scarlett, Ryan, Brad, Angelina, Gisele, Tom and the phalanx of usual suspects dance among their own kind. Their brand images are not just the …
Personal Branding Interview: Adam Penenberg
Today, I spoke to Adam Penenberg,who is the author of Viral Loopand has written for Forbes, The New York Times, Fast Company, Inc., Slate, Wired, The Economist, Mother Jones and Playboy. Currently he’s a Contributing Writer to Fast Company. In this interview, Adam introduces us to the concept of a “viral loop,” and then explains …
How to Brand Yourself Without Alienating Your Company
There are a ton of arguments and insights on the struggle between personal branding and corporate branding in the blogosphere and through different organizations right now. This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately. I’m prone …