Month: June 2009

Communication & NetworkingNetworkingRelationship NetworkingReputation Management

19 Qualities of The Best Handshake in the World

Your handshake is a convenient personal branding accessory right in the palm of your hand, so use your handshake to leave a great impression. Here’s how.

How important is a handshake as a way to brand yourself?

People shake hands all the time.

Unless your handshake is particularly bad, people will rarely react negatively to …

Communication & NetworkingNetworkingRelationship NetworkingReputation Management

Why Tactics Without Strategy is a Recipe for Networking Frustration

Are you heavy on tactics and light on strategy when it comes to networking for your business? You’ll know if you’re feeling at all frustrated that the time you’ve put in is far outweighed by the meager results you’ve gotten out.

Trouble is that when we get into this situation we think we need to …

eBrandInterviewJob SearchLifestyle & Habit BuildingNetworkingRelationship NetworkingReputation ManagementSocial Media

Advanced Techniques for Using LinkedIn to Change Careers

We all know that a tough economy means you have to set yourself apart from other candidates, especially if you are changing industries or functions. Here are a couple tips for using LinkedIn to conduct research and establish contacts within the new industry you are targeting.

Industry Research

First, use the search feature at the …

Brand Identity & Self-DiscoveryCommunication & NetworkingInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Dave Lakhani

Today, I spoke with Dave Lakhani, who is the author of How To Sell When Nobody’s Buying.  In this interview, he talks about how selling has changed in the past few years, what social media means for selling, what personal branding has to do with selling and more.

How has selling changed in the past…
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Communication & NetworkingCorporate BrandingeBrandInterviewMarketing & Personal BrandingNews & AnalysisRelationship NetworkingReputation ManagementSocial Media

REQUIRED: A Custom Facebook URL For Your Brand Name

Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to.  From my perspective, this is perhaps the most important news since Google released their profile pages a …

Brand Yourself AsInterviewLifestyle & Habit BuildingPositioningPublic RelationsRelationship NetworkingReputation ManagementSocial Media

Be Your Own Brand Manager

You’ve written your Personal Brand Statement.  You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.

Brand Promotion

Have you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …

Book ReviewsBrand Identity & Self-DiscoveryInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Hugh MacLeod

Today, I spoke with Hugh MacLeod, who is a cartoonist and the author of Ignore Everybody.  In this interview, Hugh briefly talks about his new book, how he got started drawing on the back of business cards, some creativity tips and how to inspire people with your ideas.

Hugh, can you explain the title of…
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eBrandPositioningRelationship NetworkingSocial Media

6 Reasons You Shouldn’t Brand Yourself as a Social Media Expert

If you’re currently branding yourself as a “social media expert,” this post is mandatory reading for you. I, for one, am branded as a “social media expert” at EMC corporation, but that’s not exactly how I want the world to see me.  Whenever someone has a question about social media or requests some strategic guidance, …