Personal Branding Interview: Scott Anthony
Today, I spoke to Scott Anthony, who is president of Innosight and the author of The Silver Lining: An Innovation Playbook for Uncertain Times. In this interview, Scott talks about how companies can stay afloat today despite the economy, why companies need to stop some innovation efforts, some thoughts and tips on personal reinvention and …
It’s Not About You
I hate to tell you this, I really do. The truth is that most people don’t give a hoot about your personal brand. They don’t care how great you are at what you do. They don’t care that you are the perfect solution to their problem.
They don’t care about how many impressive clients you’ve …
Personal Branding at Work | Best Practices
The workplace is competitive and the best jobs will increasingly go to those who have the strongest personal brands. That makes it imperative for you to begin building and promoting your personal brand now so you don’t lose out on opportunities!
Fearful to appear self-centeredHowever, many fear that promoting their personal brand will make …
Personal Branding Interview: Jason Alba
Today, I spoke to Jason Alba, who is a good friend of mine and one of the first bloggers I met when I started out a few years ago. Jason is the founder of JibberJobber.com, as well as the author of two books, a DVD and various other projects. In this interview, Jason tells us …
How to Avoid Being the Victim of Mistaken Identity
Have you ever been mistaken for someone else? Here’s how your personal brand reduces your risk of being a victim of mistaken identity.
It can happen to youCases of mistaken identity happen all the time and not always in the ways you might think.
Such as when…
A credit company mixes up 2 people…Finding the Balance Between the Need to Connect and the Need to Disconnect
People are always surprised to hear that I don’t network on airplanes. Like crispy sweetbreads, Crocs, and cookie dough ice cream, the concept sounds good and others like it, but it’s just not for me. This wouldn’t be so unusual– lots of people I know prefer DirectTV to direct interaction with fellow fliers–except for one …
The Sharpest Tool in the Shed
I’m sure you’ve heard the statement “S/he’s not the sharpest tool in the shed” which means that you think that person’s certainly not the best and the brightest in their community, field, business, office or organization.
You definitely want to be the “sharpest tool in the shed”. Do you know what it takes to be …
Personal Branding in Social Media Marketing Class at UCLA
As many of you know, I teach Social Media Marketing for the UCLA Extension. I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester. We have 72 people enrolled in the class. Since the Extension focuses on adult education, the class is a perfect representation of …
Personal Branding For Dummies
Many people aren’t able to construct a blog, website or even manage basics of online branding because they feel like they lack technical skills. In almost every presentation I give, at least one person asks me “what if you don’t know how to create a website or blog.” Today, I want to explore ways in …