Personal Branding Interview: Richard Laermer
Today, I spoke with Richard Laermer, who is the author of five bestselling books including his latest one called 2011: Trendspotting. In this interview, Richard spends a lot of time explaining how public relations has changed, from the early days till now and helps us prepare for the future. He also touches on the different …
Not Getting Traction with Your Personal Brand?
During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.
“I’m thinking T-Bone,” says George.
x
“But there’s no T in your name!” exclaims Jerry.
Not surprisingly, when George …
Personal Branding Interview: Randall Jones
Today, I spoke with Randall Jones, who is the founder of Worth Magazine and author of The Richest Man In Town. In this interview, Randall talks to us about what self-made rich individuals think of personal branding, the strategies they use, how he’s leveraged his brand to interview successful individuals, brand characteristics of the rich …
More on Measuring Your Personal Brand
This is a follow-up post to my post last week: How to Measure Your Personal Brand. Here are some comments from you guys, and what I think about these three topics at the end.
On the meaning of numbers to measure a brand“I DO think that you can measure your personal brand from stats …
Up Your Personal Brand Game
I was reading an article today about the two tech giants Google and Microsoft. The article focused on how Microsoft may be positioning itself to make a play in the highly competitive search marketplace.
Dominance and perseveranceGoogle was referred to as having market dominance. Microsoft was referred to as having perseverance. Clearly, the article …
5 Things I’ve Learned From Making Me 2.0 a Bestseller
As you already know, I launched my first book, Me 2.0: Build a Powerful Brand to Achieve Career Success, last Tuesday. Aside from this major book launch that was over two years in the making, even before I knew I was going to write the book, there were a lot of others things going on. …
Personal Branding Interview: Martin Lindstrom
Today, I spoke with Martin Lindstrom, who is the New York Times bestselling author of Buyology and an international branding expert. The last time I had a conversation with Martin, he was getting ready for his book launch and today, he’s taken that book to bestseller status, so it’s great to have him back on …
Personal Branding Adds New Angst to Getting Married
It’s that time of year again. Spring is in the air and the wedding invites are in the mailbox. And, I don’t know about you, but my friends are dropping like flies.
All this wedding mania has made me think though: how does getting married affect your personal brand.
Right now, there are a lot …
How To Create Your Personal Brand — Part 2
My post last Saturday explored how you can begin creating your personal brand through having a few great brainstorm sessions and then organizing your thoughts by creating a web. This week’s post will show you how to take the first steps into spreading your personal brand online through creating your own blog.
Get out of…
3 Username Checking Tools to Help Promote Your Personal Brand
One way of quickly checking out the reach of a personal brand name is by scanning the Web to find where it’s used as a username. Here are username checking tools that do just that.
History of Username Checking ToolsAll of these tools are based on a free tool called Usernamecheck. It became so …