An Audacious Way to Build an Online Brand
Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …
Personal Branding Interview: Jaye Fenderson
Today, I spoke with Jaye Fenderson, who is a college advice columnist for Seventeen.com and the author of Seventeen’s Guide To Getting Into College. We’ve spoken a lot about the economy and it’s impact on employment, as well as tips that regular job seekers can use to get ahead in these tough times. In this …
Mid-Career Personal Branding is Critical!
I recently spoke to a group of mid-career executives about personal branding….and they looked at me with puzzlement – personal branding – at this stage of my career? What they’re thinking is “I’ve never used personal branding, and I’ve gotten this far without it…” They nodded their heads during my talk, but I think …
Road to Me 2.0: The Benefits and Obstacles of Publishing a Book
As I near my book launch, which is set for April 7th, I want to reflect back on the process and the perceived benefits and obstacles for publishing a book. Looking back, I laugh because I never used to like reading, writing or presenting, yet that is much of what I do these days. The …
Why Connecting with Important People Helps Your Brand
I’ll admit it. Last week, I sent an @ reply to MC Hammer on Twitter.It’s not what you think. I wasn’t looking for fashion tips, or trying to break into the music world. Far from it! Actually, I had just seen a video on YouTube of a horse race where the winner was owned by …
How to Develop the Personal Branding Dream Team
On a previous post, I showed you how to develop your own brand by helping your closest friends develop their own personal brands. Now that you have a close group of friends with a strong understanding of how a personal brand can develop your personal and professional lives, it’s time to solidify the personal branding …
Personal Branding Interview: Charlene Li
Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker. For the past few months, I’ve been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene’s help, we have a great …
50+ Tips to Brand Yourself Offline
Now that you know how to brand yourself online, complete your personal branding strategy with another handy list, this time of suggestions for branding yourself offline in the real world.
It’s all about leaving the best impression.
Reminder: General Guidelines to Brand Yourself Offline Show your expertise as much as possible. Give people every way…How to Evolve Your Personal Brand When You’re Changing Careers
On the Smart Networking Teleseminar series this week, I interviewed career coach Annemarie Segaric on how to launch a new career in this economy. We discussed a number of changes that listeners were going through, among them: moving from the for-profit world to a non-profit, diving into a completely new
industry, relaunching a career at …
Personal Branding Interview: Laura Ries
Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation’s most respected branding books, including her latest called War In The Boardroom. In this interview, Laura talks to us about how there is a struggle between marketing and management, …