Behind the Magazine: How Was Issue 3 Created?
In this video, I explain the process by which the 3rd issue of Personal Branding Magazine was created. Developing the magazine takes at least three months, including project management with author submissions/deadlines, getting the cover shot approved, as well as setting up the interviews, finalizing sponsors, taking all the content and mending it together and …
Laid Back Friday 1/25/08: Brand Mystery 8, a Song and a Question
The best part about Friday’s is that after work or your last class, you have the whole weekend to have fun and rejuvenate. Here at Personal Branding Blog, I am now offering you relief from a long week reading countless entires on self-branding, amongst other blogs and news sources. In order to make Friday’s as …
Should YOU Go Back to School After Graduating College?
Here is a conversation that I had with Ryan Healy about the need for attending graduate schools.
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Me: I really should go back to school…are you going to?
Ryan: Not a chance. I just don’t think the investment is worth it. It’s so much easier to learn by doing.
Me: But what if it’s …
Guest Post: Developing a Compelling Personal Brand Image
Developing a compelling personal brand image still remains essential to winning and keeping management’s faith. Since the massive downsizing wave that swept the 1990’s, management has begun to suffer the same pains as the blue collar workers. Everyone is overworked and unable to focus entirely on any one thing. Professional development in the corporation has …
The Future of Your Searchable Brand – With or Without Google?
The DLD conference was yesterday and it was held in Munich. The highlight of the event (Thanks TechCrunch) was a session called “Humans Disrupting Algorithms,” in which David Kirkpatrick of Fortune spoke with Jimmy Wales and Jason Calacanis. Jimmy has developed a beta of Wikia Search, whereas Jason Calacanis has been running Mahalo for a …
Follow Ted Demopoulos’ Tracks to an Effective Internet Presence
When Ted Demopoulos came to me telling me he wrote a new eBook entitled “Effective Internet Presence” I was on vacation. That didn’t stop me from reading his book on the plane ride home to Boston. Ted has an excellent personal brand and has branded himself as a blogging, podcasting and information technology expert.…
Your Personal Marketing Plan – Part 5 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – …
Your Personal Marketing Plan Strategy – Part 4 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – …
Your Personal Marketing Plan – Competition
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Your Personal Marketing Plan Post Series
Section 1: Situational Analysis – A detailed description of exactly where you are in your life, as well as your mission, vision and life cycle.
Section 2: Audience Analysis – …
Your Personal Marketing Plan – Part 2 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
If you’re new to this blog or post series, please read the first entry. Part 1 focused on your situational analysis and contained your mission, vision, projected annual compensation and your personal life cycle. It’s really …