Steve Jobs Macworld 2008 Keynote [podcast]
[googlevideo=http://video.google.com/videoplay?docid=2579370891534637752]
New technology powers our personal brands. Today was Macworld, which is Apple Computers biggest event. Steve Jobs, one of the most well respected brands in technology, gave a keynote about the many innovations that Apple has done for 2008. As our brands move from reality to the internet and now mobile, this technology will …
Introducing the Personal Marketing Plan – Part 1 of 5
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
This is my first of five posts about what I now call the “Personal Marketing Plan.” Any successful business has a business plan, which is composed of marketing, operations, finances and so forth. Even products have …
The Future of Online Recruitment – One:One Relationships
I’ve been thinking about relationships for the past few months and even at the time when I was applying for jobs. Believe it or not, the future of online recruitment is in relationships, not resume submissions. I’ve learned that through networking, you can skip steps in recruitment, as well as become recruited based on your …
Tom Peter’s Path to Innovation Podcast
[youtube=http://www.youtube.com/watch?v=GHmc4Bfj7Fo]
Tom Peter’s discusses brand innovation (focused on Taiwan). We can’t follow the same path of companies or people from years ago. In order to stand out, you need to be different and choose your brand attributes wisely. Tom explains how branding is about spirit, excitement, and creativity. Enjoy this video and I’ll see you …
Your Best Idea’s Come During Vacations
I’ve been in the Caribbean the entire week and have noticed that when I’m not at home, confined to my room, my ideas are more creative. When you trap yourself in a single location, you really lose the ideas that you could gather by watching, talking and just being around other people. When it comes …
Push and Pull Personal Branding Strategy
If you’ve taken any marketing class than you’ve heard of a “push” and a “pull” strategy.
A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build…Personal Branding on a Cruise Ship
Hey everyone! As some of you may know, I’m currently on vacation onboard the Liberty of the Seas, a cruise ship in the Royal Caribbean fleet. We set sail on Saturday and have already embarked on Puerto Rico and St. Maartin. Today, in St. Maartin, I went sailing aboard “Stars and Stripes,” which is an …
Guest Post: How to Stand Out and Get Your Dream Job or Succeed in the One You Have
For students finishing up their college careers or even business people looking to succeed in their current jobs, no question is more common than “How do I stand out?”. As one of our readers, “John Con”, put it in one of our previous posts,
What do you wish you did/didn’t do in college that would …
Guest Post: 13 Important Drivers to Developing Your Personal Brand
I would like to thank Jason Jacobsohn for contributing this guest post, as I’m away on vacation. His work also appears in Personal Branding Magazine and has great networking advice to share on his blog. Jason is a seasoned networker who believes in relationship building as a key component to business success. He enjoys helping …
Guest Post: The Branding of Business Cards
This guest post is from my fellow personal branding colleague and friend, Hajj E. Flemings. Hajj is a brand strategist, blogger and author of “A Brand YU Life,” which you can go pick up at Amazon.com.
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Personal branding is a lifestyle, a 24 hour-a-day/7-day a week activity with many touch points, one of which …