Your Searchable Brand on Google is Finally in Your Control…or is it?
What if you had preferences as to which results were returned for each keyword you searched for in Google? Google will be implementing new technology that will allow users to remove results from their personal searches, and move results up or down. For instance, if you Google’d yourself and had your blog listed 1st and …
Personal Branding Blog – the best of the blogosphere list
I would like to give special mention to a few blogs that have really caught my eye over the past few months. Below is a listing of blogs I would like to recognize for enriching and compelling content. The personal brands that activate and dictate these blogs are some of the finest on the web. …
Guest Post: Taking the Professional Brand Online by Lief Larson
Today is a special event. It is the first guest post ever on the Personal Branding Blog. This guest post is written by Lief Larson, the founder and genius behind Lyro.com, a social network for exchanging business cards with your contacts. I’m proud to support Lief and be featured on the main page of Lyro. …
Seth Godin chooses blogs over social networks [podcast]
There are many influencer’s on the web, but few stand out as much as brand Godin (Seth Godin). In this video Seth speaks about web 2.0, social networking and blogging. He also talks about permission marketing and his purple cow theory, both of which I strongly believe in. He always says “good ideas spread” and …
Your personal brand is greater than your blog posts
I’ve been investigating the popularity of non-post pages within blogs for the past few months. To no surprise, personal brand pages are more popular than any blog posts. You ask why?
Let’s go over the reasoning behind this phenomenon.
In order to establish a connection between your writing and your brand, readers hunger for a…Brand yourself as “stuffed” on turkey day
I want to wish everyone out there a happy thanksgiving from the Personal Branding Blog. Thanksgiving is a time when we give thanks to the prosperity of our own brands, as well as our friends and family. At the dinner table, although our hearts are with the attendees, our minds are on the turkey(see left).…
Personal brand contact forms vs direct lines vs social networks
We have all come across personal websites, whether a blog or theirname.com, that enable contact forms, without email addresses. Personal brand websites should maintain direct methods of communication, such as Skype, email or even your phone number (Robert Scoble does it). In a web 1.0 world, contact forms were acceptable, based on the fact that …
Brand Mystery 6 – name that personal brand
Brand Mystery is a game where you guess who the personal brand is below. The person who guesses the correct answer first receives a link on the next autopsy post.
Brand Mystery 5 Winner: NONE! The answer was…Owen Van Natta, Chief Revenue Officer, Facebook
Clue: The moderator
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TechCrunch Boston – In Review
Michael Arrington introducing the event More Pictures
Friday night was the first ever TechCrunch Boston event, held at The Estate nightclub. After a long day at work, starting at 5:00am, I finally made it to the event at 7:00pm and was amazed at how many people were there[800]. As soon as I walked in, I …
New Game: Match the personal brand to the product brand
For all of you that have been following my blog and have played Brand Autopsy before, I have invented a brand new game for you (no pun intended). This game will have no winners or losers, but will surely create conversation. The game is called “brand matchup.” As my readers, you get to choose which …