Expand Your Brand with a Book
Have you ever noticed that most “expert” guests on talk shows are the authors of books? Or how about the “Oprah Effect,” in which an author on her show would experience exponential credibility and business growth. It happened to Dr. Oz, Rachel Ray, Jean Chatzky, David Bach and more. The Oprah Show may be off …
Whale Songs and Social Media
I heard a story about The Loneliest Whale in the World today. The story is about a baleen whale that communicates at a frequency that it seems no other whale can hear. He communicates at a frequency of 52 Hertz. Most species of baleen whale, which include blue whales and humpbacks, communicate in the 15-25 …
Can Personal Brands Use Facebook Ads?
Yes.
With a few tweaks, that is.
First of all, you should know that Facebook Ads don’t work with personal profiles, so let’s get that out of the way. As a solopreneur or professional looking to utilize Facebook Ads to grow your reach, you will require a Facebook business page. The information you fill out …
The New 3R’s for Business: Representation, Recommendations, Review
Just as reading, writing, and ‘rithmetic were important when we attended elementary school, the new 3R’s, representation, recommendations, and review are equally important for business. Your personal brand ultimately depends upon taking this into very serious consideration.
RepresentationAs you take on new clients, are you giving them 100% of what you promised plus a …
Personal Branding Weekly – You are the Product
I understand the importance of visibility. As a small business owner, being “known” can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering “share of mind” …
Building Your Brand in 3 Easy Steps
To build your brand you must first explore your current skills, values, and knowledge. Whether you have worked to build your brand in the past or not, you have a brand already, we all do. Explore your current brand to determine whether it aligns with where you would like to move or cultivate …
How to Increase Social Media Engagement
Think about the social media content you’re most likely to like, share, comment or click on. What posts catch your eye? Humorous comments? Inspirational photos? Instructional videos? A sales pitch? Odds are you’re most drawn to posts that aren’t a solicitation to buy, but offer something informative or entertaining. The next question is, what type …
Why I Fired One Of My Business Coaches
It’s a new year… what a great season for personal trainers to engage in relationships with clients that want to get into physical shape in 2014. What a great time for business owners and professionals to find a business coach or consultant to help them be more productive or profitable in 2014.
I have had …
Start Your Own Business in 2014
Have you considered entrepreneurship? According to a recent study by 1 and 1, 53% of American adults have considered starting their own business. However, many obstacles await the burgeoning entrepreneur. I asked three new entrepreneurs three questions about their leap from employee to business owner in 2013.
Meet the EntrepreneursTim Murphy, Co-Founder of AirDrop …
Talking Toy Leadership
My wife bought my niece a “My Little Pony” unicorn toy for Christmas. I didn’t even know My Little Pony still existed but apparently that is what my niece wanted. I didn’t exactly check out the toy before my wife wrapped it so I was just as surprised as my niece when she tore open …