Tag: Social Media

Brand Yourself AsCareer Developmentgen-yMarketingPersonal Branding

Perception vs Reality in Social Media

Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).

Perception: a single unified awareness derived from sensory processes while a stimulus is present.…

Personal BrandingReputation ManagementSocial Media

Ask The Readers: Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?

I was recently talking with a personal branding client who’s new to Twitter. He’s an expert in a small but growing industry that involves monitoring and outing certain extremists and they don’t like it, to put it mildly. Death threats are not uncommon and other kinds of harassment are to be expected.

One of the …