Build Your Brand with the Power of Consistency
What’s the most powerful marketing tool these days to build your brand?
It’s consistency. The power of a consistent message about who you are, what you do and what makes you unique is important in everything you do and every place you appear – your website, social media, right down to your business cards.
The …
Curating Your Career by Creating a Career Scrapbook
What the heck is curating your career?
Curating your career is collecting information, maybe projects you were involved with, awards you won, campaigns you created and putting it all together in one place in a way that lets people visually comprehend what your career has been about. It’s a little like keeping a scrapbook. You …
5 Ways to Expand Your Brand on Pinterest
Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …
LinkedIn Profile Is More Important Than Résumé
Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your LinkedIn profile is open to literally the entire world around the clock. Moreover, as I understand it, LinkedIn is now considered the choice tool by …