6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
True Story: Do Something A Celebrity Will Never Forget
I heard a great personal branding story on a visit to my former hometown of Montreal.
The story was about what happened when my friend Amiel Bender of Beth Ora Synagogue in Montreal met one of the most famous Canadian hockey players ever, the great Jean Béliveau.
If you’re not familiar with hockey, Béliveau played …
Lessons in Personal Branding from NPR’s Car Talk
Tom and Ray Magliozzi’s Car Talk is one of the most successful personal brands on NPR, National Public Radio. The enduring strength of the Car Talk brand can be measured by:
Numbers. Over 4.4 million listeners tune-in each week, listening on 588 radio stations around the world. Fund raising. Car Talk is consistently one of…5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices:
Appearing Unfocused
You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It …
3 Ways to Take Your Personal Brand Offline
I’ve shared lots of tactics with you about branding yourself online. But what about when you take relationships offline? When you meet people you may (or may not) have a relationship with online?
Although you’ll be in a different environment, a lot of the same rules still apply to offline relationships. You want to convey …
Save Your Online and Offline Brands from Yourself
Here at the PersonalBrandingBlog, we provide you with all sorts of tips for creating and maintaining your personal brand. But, we don’t cover often enough what you might have already done wrong and how to fix it.
OnlineTBYP (Think Before You Post)
Because the impact of any single mistake on the Internet is exponential, …
Behavioral Building Blocks For A Credible Brand
Remember that first day at work after college, when you eventually got up the courage to go forage for a cup of coffee? You found the coffee machine, and there stuck on the wall was a handwritten sign reading:
YOUR MOTHER DOESN’T WORK HERE
PICK UP AFTER YOURSELF
You thought to yourself, “Pick up after …
A Cup of Coffee to Your Personalized Email Campaign
At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.”
So—when they are ready, will you be top of mind?…
Which Social Networking Platform Should An Entrepreneur Brand Themself On?
As I’ve discussed in the past, to help build a brand for an entrepreneur, entrepreneurs should explore blogging, social networking, and creative cover letters and resumes. In this post, I’ll help to evaluate the various social networking platforms an entrepreneur can use to build a brand on:
Facebook: With Facebook, an entrepreneur can create a …