How To Transition or Expand Your Brand to Two Topics
I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …
Personal Brand Excellence
In the business and marketing world, brand excellence is the cumulative result of real-life actions taken by the company to support what the brand stands for. Brands often compete for Brand Excellence awards in their industries to firmly establish that they do in fact exemplify the “Gold Standard”.
“If you want to achieve excellence, you …
Stereotypes Can Derail Your Personal Branding
Some weeks ago, the mother of a childhood friend brought up politics to my mother during a run-in at the grocery store. “Oh, I know how you voted,” she said with a knowing smile and a wink. “You’re a good person.”
Keep in mind that despite being on friendly terms with this other woman for …
How to Create Your Personal Brand | Part 4
The first three posts in this series, explored how you can begin creating your personal brand through having a few great brainstorm sessions, organizing your thoughts by creating a web diagram, showed you how to create your own self-hosted blog with some great how-to videos and then gave some tips on how to promote your …
A Personal Branding Overview in 5 Short Video Clips
Whether you’re new to personal branding or have already built a strong brand, there’s something for everyone in the personal branding video playlist below.
The 5 clips run just over15 minutes in total. Enjoy.
The primary element in developing your personal brandWatch: Kaplan Mobray: 10Ks of Personal Branding
The 3 fundamentals of a good…How to Keep Your Brand Relevant for the Long-Term
One of the things I quickly discovered when I was learning to network (and yes, networking is a skill you can learn) is that networking isn’t a one-time event. Not only does the process of building a single relationship require multiple steps—don’t even try to go from cold to sold in one conversation—but building and …
Susan Boyle – Personal Branding Perfect Storm
If you haven’t seen the video of Susan Boyle, contestant on “Britian’s Got Talent”, you’ve been under a rock. 47+ million hits of her audition video have been recorded on YouTube and the numbers keep climbing. In five days, Susan Boyle has become a global brand. Eat your heart out…she’s accomplished in 5 days what …
How To Create Your Personal Brand — Part 3
The first two posts in this series explored how you can begin creating your personal brand through having a few great brainstorm sessions, organizing your thoughts by creating a web, and then showed you how to create your own self-hosted blog with some great how-to videos.
This week’s post will explore how you can begin …
Why You Should Update Your Personal Avatar Now
When should you update your personal avatar?
I asked you that question and got some good responses. Combined with some extra insight, here are the reasons why now might be a good time for an avatar update.
7 avatar casesAvatar not achieving branding goals
Is your avatar following the 11 Rules for Best Personal …
Not Getting Traction with Your Personal Brand?
During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.
“I’m thinking T-Bone,” says George.
x
“But there’s no T in your name!” exclaims Jerry.
Not surprisingly, when George …