Ask The Readers: Can Your Personal Brand Be Adversely Affected By Who Follows You on Twitter?
I was recently talking with a personal branding client who’s new to Twitter. He’s an expert in a small but growing industry that involves monitoring and outing certain extremists and they don’t like it, to put it mildly. Death threats are not uncommon and other kinds of harassment are to be expected.
One of the …
Your Personal Branding Worksheet
Today we’re going to uncover what makes you uniquely you. We’re going to go through your vision, purpose, values, goals, and extract the core of your personal brand.
This worksheet is a slightly adapted version of the original by Meg Guiseppi, a good friend of mine and a leading Personal Branding Expert for executives.
Save …
Personal Brands: You Deserve a Fresh Start
It’s coming on the end of Q1 2010. Have you made the most of the first quarter of the year? What was your intention? Need to be reminded of starting with your end in mind?
Your intentionsLance Armstrong plans his race strategy before he puts his feet on the pedals. Michael Phelps knows how …
It’s the Little Things, Stupid
I shot a video recently where my first boss said I was “a bit of a mess” out of college. Some people have asked if I was offended by that statement and the answer is absolutely not. For starters, it’s the truth, but – more importantly – if I hadn’t been such a disaster when …
Managing the Modern Employee’s Personal Brand
The rise of personal branding has thrown a giant wrench in the norms of how to manage the workforce. Many companies have been caught flat footed and are jumping to the wrong conclusions when it comes to managing the modern employee. Do not let this happen to you or your company.
Here are some questions …
How Exposing Yourself Can Save Your Personal Brand
I recently attended an Internet conference here in Israel that included a session about online reputation management. One of the speakers in that session, my friend Shira Abel, discussed how to react in a branding crisis. Her advice was intended for companies, but as you’ll see, her main points are just as relevant for personal …
Dealing with Dueling Personal Brands
Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it…Business is Always About Connection. Period.
I ran across this quote the other day from Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …
Controlling Your Google Results: The Art and Science of the Personal Press Release
Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topicFirst, decide on a newsworthy event or accomplishment you will announce, such as:…
What Have You Done Today to Win Iowa?
“Focus is bringing everything you have to what you want and cutting off everything else.”~ Mary Wells Lawrence, Advertising Legend
I’m reading David Plouffe’s book The Audacity to Win. If you haven’t read it yet, Plouffe was Obama’s campaign manager in his race to the White House, and the book is a fascinating chronicle of …