Recognition Breeds Interaction
If you have expertise that can help an entire community, how you approach that community is critical to getting maximum recognition for your personal brand.
Last week, in the post “Participation Breeds Recognition”, I told you about the personal brand I was aiming to build at work, and the first outward-facing brand-building steps my team …
Talk About Who You Are Not What You Do
When you read the title of this post it seems fairly simple right? Talk about who you are not what you do. Unfortunately it is not that simple nor that easy. I would bet my company on the fact that many people reading this post combine what they do with who they are (identity = …
What You Can Learn About Personal Branding from My Dog
People who know me are often surprised when they find out I own a Rottweiler-Australian Cattle Dog mix, Mackenzie. Although you’ve probably never heard of an Australian Cattle Dog, I’m sure Rottweiler is a familiar name – probably one with which you negatively associate.
And I know everyone says this about their dogs, but Mackenzie …
5 Rules for Maintaining Your Brand Once You Have the Job
You’ve worked hard to build your brand in order to land a job. Now you have a job (yay!), so what happens to your brand? Does it get consumed by your employer, or should you continue to develop it?
1. Devote XX amount of time each week to your brand.Just like before you landed …
Employee Participation Breeds Recognition
Successful personal branding tactics that existed before social media are often still useful today. Here are some examples from my own career.
Wherever I’ve worked, the personal brand I’ve tried to build is to be known as someone who is:
Professional Helpful Intellectually honest Successful Getting things done Open to Always seeking constructive criticismIn …
From Identity to Personality. Be Remembered.
“Identity is recognition. Personality is about character and charisma!” – Marc Gobe
If you are involved in the world of building trust through content in the world of social media you understand the concept of building an identity. The foundation of all personal branding initiatives is building recognition through your core group of either prospects …
How Your Personal Brand Handles Multiple Hats
“I have many roles, hats if you will. Does that mean I should have an online profile for each?” asked an attendee at the fifth annual Massachusetts Conference for Women.
This is a great question. In fact, there were 11 great questions that were asked during the Q & A portion of my presentation on …
How I Built My Brand and You Can, Too
Chances are, unless you knew me personally, you’d never heard of me until September 2008 at the earliest. That’s when I became Examiner.com’s national entry-level careers columnist, even though I’ve been in the career space since 2002.
Between then and Spring 2009, I subscribed and unsubscribed to this very blog, as the importance of personal …
9 Action Items to Navigate the Coming Decade of 10% Unemployment
Are you ready to navigate the coming decade of 10% unemployment?
The jobless rate is at its highest level since 1983 at 10%, this is known as the U3 unemployment rate. An even more comprehensive measure of unemployment, known as the U6, which includes all marginally attached workers, puts the unemployment rate at 17.2%. That …
How Well Does Your Personal Brand Listen?
There are several programs that large brands use to “monitor” the conversation and to know what’s being said. What if you’re a small brand? Or, even smaller – what if the brand is YOU?
Listening as a brand1. Listen to how people introduce you.
This simple exercise will give you insight into what people …