How To Best Build a Multi-faceted Personal Brand?
How should you build your personal brand when your expertise spans different, unrelated professions?
I recently attended a local business networking meeting where this topic came up.
Do, Did and NeededThe format was very simple. In the first half of the meeting, everyone in the room had two minutes to explain who they were, …
12 Books to Read to Learn More About Personal Branding
The Art of Plotting Your Brand Trajectory
Launching a rocket requires considerable effort. If you consider the tremendous gravitational pull of the earth, you wonder how it ever gets off the ground.
Your brand worldwideThinking about putting your personal brand on the global map? It can take a considerable effort but if you decide to chart the course, and plot an …
A Cup of Coffee to Branding Greatness
Two months ago the Ohio University mascot, Rufus the Bobcat, attacked the Ohio State Buckeyes mascot, Brutus the Buckeye…on Brutus’ own turf in front of Brutus’ own fans.
Most of you know that OU and OSU are long-time rivals. But this particular fight wasn’t just a game-day skirmish. In fact, it was a premeditated plan …
Simplifying Personal Branding for Job Seekers
Terror, anxiety, stress, depression, overwhelm, and a sense of hopelessness permeates the entire process of securing employment. Have you ever considered that job seekers need to master more skills than a CEO of a Fortune 500 company? While CEO’s hire and surround themselves with qualified experts in diverse disciplines, job seekers must master most disciplines …
10 Essential Career Success Strategies
Over the course of your lifetime you may spend 80,000 hours at work. Are you getting what you want from work? Are you excelling at your career? Here are 10 strategies to help you become more engaged and successful at work.
1. Ask yourself for directions
Career success, although different for everyone, occurs when your …
The Personal Brander’s Guide to Blog Comments
The Do’s and Don’ts of building your personal brand through blog comments.
Respect the bloggerMy rule of thumb is to consider blog commenters as potential guests in my home. As a commenter, the blogger is inviting you in by giving you the chance to continue a conversation they started, so don’t barge in with …
Personal Branding and Intrapreneurship: A Match Made in Heaven?
Have you ever thought of being an intrapreneur? And no, I don’t mean entrepreneur – but they’re close.
While an entrepreneur ventures out on their own to pursue an idea, an intrapreneur does this within the organization where they already work. It could be creating a new product, coming up with an innovative idea, or …
No Kidding: There’s Danger in Anger
If you have been following this Tuesday column over the last two weeks, you know we are considering the trinity of personal branding:
Attention
Emotion
Memory
Get Attention: Raise your hand, say something insightful and move the gaze of the audience to you. I do this everyday on the LinkedIn discussion groups that I tend …
Love is in the Brand: An Essential Glossary
Imagine this scenario: You’re agitated because you can’t quite get your head around your personal brand. You don’t have a clue when it comes to all that jargon like brand loyalty or brand extensions. Know the feeling? So here is my Essential Brand Glossary of Terms. (Typical jargon, of course, but with a twist.)
In …