How to Build Your Personal Brand with an E-Newsletter
E-newsletters are a great way to stay in touch with your network, clients, and/or customers while still providing value to these individuals. Think about it: You likely receive an e-newsletter each week from a company or an individual whom you admire or enjoy. You might even share the content inside the newsletter with your network …
Lady Gaga Knows Her Brand, Do You?
I recently returned from a visit with my brother Glenn and his family, and we decided the day of Lady Gaga’s show to go! We got two awesome seats that they apparently released the day of and off we went to St Pete Times Arena in Tampa to join the “little monsters” and become two …
Net≠Working
I had the opportunity to attend two conferences over the past few weeks. It is often hard to know what to expect in terms of value derived by attending but I go anyways with an open mind looking for that something. The point in going is to network while picking up a few gems that …
SMART Goals vs. HARD Goals
You probably have a lot of goals that you would like to achieve, whether they relate to your business, your brand, your health, or something else in your life. Obviously, the desire to achieve a goal is usually not enough, and many of us need a clear plan to get there.
Here are two different …
Value Who You Are And What You Do
This excerpt is from my new book: Career Transition-make the shift-your 5 steps to successful career reinvention.
“Confidence is contagious” Vince Lombardi
Why do we devalue ourselves so much? Like what we have done and accomplished is not that important compared to others? I find that most people do not value who they are, what …
Save Your Brand And Dump The Teleprompter
Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.
Yet, for any brand video is …
A Cup Of Coffee To Creating Your Own Video
“Integrated Marketing” is the buzz term of the day–
An Integrated Marketing Campaign coordinates all marketing communication tools, avenues, functions and sources within a company into a seamless program in order to maximize impact, increase response rates and generate more leads.
An integrated marketing campaign has a singular goal, but uses numerous approaches to achieve …
What ‘Angry Birds’ Can Teach You About Getting Hired
Author’s Note: This is the fourth in a series of blogs in which author of the best-selling “Headhunter” Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever! and professional “headhunter” Skip Freeman draws an analogy between “Angry Birds,” the wildly popular online game, and …
Six Steps To Defeat Mediocrity and Anonymity
I have a wish for you. That is to rise above mediocrity. To do something more amazing than getting your next promotion. To not be a faceless cog in someone else’s machine. To actually grow your personal brand enough that you are known for being awesome, not for keeping your head down or not making …
What’s More Important: Your Brand Or Your Company’s
While your personal brand is important for your career success and personal fulfillment, the brand of the company you work for is also important. How do these two things tie together? Some might think that they conflict, but they can actually enhance one another.
Companies that help employees identify what makes them unique and apply …