The Online “You” is More Accessible Than Ever
As technology exponentially progresses, more of our lives (including work) are being accessed through websites hosted by servers invisible to us.
Apple’s recent iCloud announcements give further proof that the world is shifting to a cloud lifestyle model. Wondering when you’re going to start using “the cloud?” Guess what–you already are.
The world is lifting…Mobile Professional Etiquette
As mobile users continue to rise, mobile usage etiquette, continues to head south. Even though people use their mobile phones everywhere and for every purpose, most think that’s excuse enough to not pay attention to the people around them. Sadly, that gets to be a part of their first impression. Now, couple with that with …
10 Steps to Make Your Own Personal Infographic
A creative way online to describe and brand yourself in just a few minutes.
Start by visiting the online infographic wizard created by ionz.
Don’t speak Brazilian Portuguese? Me neither, so click the UK flag in the upper right hand corner of the screen to have the text translate before your eyes.
Do it yourself…The LinkedIn “Hack”
Throughout my series of blogs, as well as all of the other great ones featured on this site, you have been learning powerful ways to create your brand and position yourself for success. That, of course, helps you to know what message to get in front of a hiring manager or other persons of influence. …
Brand Incongruence and Southwest Airlines
I am a creature of habit when I travel. I tend to frequent many of the same restaurants, hotels and airlines as I value brand consistency (service). I am extremely loyal to my brands and I expect a consistent experience much like others. My favorite airline is Southwest. Like a comfortable pair of shoes, the …
3 Things Stand-Out Brands Have in Common
This is an excerpt from Chapter 12 of my book Career Transition-make the shift-“Re-brand Yourself into a Fresher Version of You”
“Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” Maria Robinson
Discovering, uncovering, reinventing, and nowadays, re-branding yourself are truly adventures no matter what …
Google Me on the Web: Easy Online Identity Management
Did you know that 85% of hiring manager’s Google you before, or after, an interview? Or that up to 84% of companies use social media to source their new talent and 95% of them use Linked In? How are you managing your online reputation? Let’s hope it’s better than Rep. Weiner. who returns 6.7MM results …
The Authentic Self: The Only Brand To Promote
Many of the world’s most well-known brands are spearheaded by bold, controversial leaders.
Playboy has Hugh Hefner, Virgin has Richard Branson, Apple has Steve Jobs. Their loyal customers are drawn to the personality and the lifestyle that the companies represent. All three have been revered by fans and chastised by dissenters, practically simultaneously.
You either…Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
Write Well To Make Your Personal Brand Stand Out
Writing is everything when it comes to building your personal brand. If you can’t write, your brand will suffer. It’s not just enough to be able to string together a few sentences into a coherent thought. You need your own voice, your own style to come through what you write.
Your writing needs to stand…