The Difference Between Job Seekers And Successful Job Seekers
Picture it. Sicily, 1942. If you’ve ever seen “The Golden Girls” a flashback of Estelle Getty as Sophia telling her famous stories likely just ran through your head. She was a great storyteller as are many of my six aunts. Just last week, while mourning the loss of my dear Uncle Joe, my Aunt Joan …
Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …
Stop Applying And Start Competing
Are you still APPLYING for a job instead of COMPETING for one? In today’s hypercompetitive, brutal job market, where there are still many more job seekers than there are jobs, you had better be doing the latter or you’re going to end up missing the boat entirely! Still, many job seekers apparently either don’t want …
Online Branding Platforms Face-Off
How many websites do you have an online presence on? Three? Five? Maybe even upwards of ten?
While perhaps it’s unrealistic to expect you to eliminate accounts to simplify your online brand, it can be difficult to keep track of all of your profiles, particularly if someone is searching for you on a specific site.…
Give A Little At KIVA
Philanthropy is good for your soul and your personal brand. Where you give, how you give and why you give can be a huge window into who you are. As a personal branding coach, I recommend all my clients consider making a donation through kiva.org.
Through this site, you can spend as little as $25 …
Increase Your Social Impact And Brand Leadership
There is no question or doubt about the impact, power and leverage ‘new media’ can have on business. It’s pretty clear the immediacy and viral nature of how information is delivered and how fast it can spread, good or bad.
New media, social marketing, social networking, it’s all ‘social’. Twitter, Facebook, LinkedIn, Youtube, Email Marketing, …
What It Takes To Ace Today’s Popular Video Interviews
What’s free, has 663 Million users, has an app for every smart phone from the iPhone to Droid and Blackberry and can be used on either a Mac or PC?
If you said skype you’re in tune with the video technology, launched in 2003, that has become a popular choice for many of today’s hiring …
Branding Lessons From The Grateful Dead
In a recent Deliver Magazine interview, David Meerman Scott expounded on a brand made famous by its distinctive sound, look and unorthodox business methodology: The Grateful Dead.
Different way to engageCo-author of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Scott said, “The Grateful …
SECOND Most Used Website By Recruiters And Companies
Chances are, many if not most of you reading this blog already have your professional profile posted on LinkedIn, the Number One site used today by both recruiters and companies to locate highly qualified people for their open positions. Another site you certainly won’t want to overlook, however, is ZoomInfo (www.zoominfo.com), the SECOND most used …
Readers: What Would Be In Your Personal Time Capsule?
What major part of your personal brand today might be different far in the future?
When I was 13 years old, someone at my school had the idea to create a time capsule. The idea picked up steam and the graduating class later created the time capsule and had the fun of burying it in …