Cover Letters – Poor Choice For Job Seeker Branding
Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …
Three Tricks to Get Your Email Opened
We all know that getting over the inbox hurdle can be a challenge. Whether you are trying to land an informational interview, a sales call or a job interview, getting your email opened is the first step to success.
The challenge is that people routinely get dozens – even hundreds – of emails in their …
There’s an App for That: Apps for Job Seekers
These days, there seems to be a mobile app for absolutely everything, and job seekers have not been forgotten. Search “jobs” in the Android or iTunes stores and you can spend hours browsing through the hundreds of apps that have been developed to promote jobs, give advice, and prepare you for the interview.
Below are …
Expand Your Brand on a Busman’s Holiday
Want to expand your personal brand and find a way to pay for some vacation time at the same time?
Try a busman’s holiday.
A busman’s holiday is a vacation where you spend a lot of your time doing the same thing, or at least something similar, to your regular job.
The term is originally …
5 Tips for Increasing Your Odds for Success
Everyone has heard about the Powerball winners from a few days ago. One of the winners let the computer pick random numbers. Which statistically is just as likely to succeed as taking a more measured course by selecting favorite numbers. All in all … Good for them. I hope they do great things with their …
Presents aren’t The Only Thing the Holidays Bring…
It’s that time of year again and you know what that means…
As we roll into December, managers and employees across the country prepare for everyone’s “favorite” things, performance reviews!
While a performance review is less than fun (both for those having to put them together and for those who they are about), it is …
Branding Value vs Skills
Most of us brand our skills when creating a resume.
We brand our skills because that’s what we were taught to do.
Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.
Since employers searched for skills, we were …
Find Your Dream Job? Develop Rare and Valuable Skills!
What does it really mean to find one’s “dream job” or one’s “dream school” or dream anything? I would like to explore this topic for the sake of redefining dreams as they relate to our career choices and to consider how managing our notion of dreams correspond to ones happiness. Dreams are by definition a …
Build Your Brand at the Company Holiday Party
Now that the “Holiday Season” is in full swing, company holiday parties are being planned and invitations sent. These celebrations of holiday cheer are notorious for the stories that are told around the water cooler the next day in the office – drunken co-workers saying and doing embarrassing things.
But these events are not just …
You ALWAYS Need a Business Card
As an ongoing experiment, I’ve spent the last year without business cards to see whether I truly needed them or not. I work in digital marketing, which means most of my work and communication happens online, not on the phone.
And since nearly everyone in the digital marketing world knows how to get in touch …