Know Who You’re Writing To and For
With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your …
10 Must-Have Tools for Tracking Brand Mentions
What’s your favorite tool for monitoring/tracking brand mentions?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …
Beware the Outplacement Cookie Cutters!
Outplacement is a service intended to provide support for people who have lost their corporate jobs. Since the former employer pays for such services, job seekers are sometimes confounded by the actions of their outplacement provider…especially the larger ones. This confusion can be eliminated by reading a 2009 Wall Street Journal article titled Outplacement Firms …
Interview Answers Must Be Short. Why?
I’m not sure whether you’re like me. I’ve stopped reading! I read no more. I skim and browse and hover over the surface of words, and when I find something interesting, only then do I dig in and absorb the content. Nowadays, because of ubiquitous electronic media, you can immediately suffocate from constant immersion in …
The New THINK Before You Speak
How are you coming across to others?
As society moves forward we continually need to push ourselves to learn new techniques, incorporate the best of the older ones and leave the dinosaur type methodologies behind. Yesterday, I spent cherished time with a friend who shared excellent insight on the new definition of “THINK before you …
Launch Your Own Website to Boost Your Brand
More than half of all recruiters (56 percent) are more impressed by a candidate’s personal website than any other personal branding tool, according to a recent study. Despite this majority, only seven percent of job seekers actually have a personal website.
If you dedicate the time to launching your own website, it’s really easy to …
Personal Branding Weekly – 24 June 2013
This past week we welcomed in the first day and first weekend of summer and gazed at the super moon. I hope you enjoyed it and had a time to relax and renew for the new season!
For entrepreneurs and small business owners, as promised, here’s the podcast I created in “finding your target market”. …
How to Handle Rejection During Your Job Search
Running a recruiting firm, I come across many job seekers who have simply “had it” and, via a tremendous amount of interviewing rejection, give up on their job search. However, there are more effective ways of going about handling rejection and overcoming obstacles during one’s job search in hopes of getting that job that you …
Networking Strategically to Communicate Your Personal Brand
What is networking strategically? It is networking with a defined goal and a strategy to get to that goal. Let’s look at some examples:
You are unemployed, and you are looking for a job – Your goal might be to get to know the recruiter who handles positions for a company or the hiring manager…How to Rehearse For A Job Interview
Practice makes perfect, particularly when it comes to the job interview. Nobody wants their responses to sound canned during an interview, but they also don’t want to fumble over questions, which is why career experts say it’s important to rehearse ahead of time. That doesn’t mean you have to memorize your answers to every imaginable …