The Power and Importance of Language in Branding
“Build a better mousetrap and the world will beat a path to your door,” is an inaccurate phrase attributed accurately to Ralph Waldo Emerson, regarding the power of innovation.
I thought of this recently after my breakout session seminar at an industry professional development conference and I realized that the phrase is only partially true.…
Personal Branding Weekly – Do You Know Who to Connect With?
As long as people do business with people and business is built on relationships, networking will be important. Online and offline networks are both important, but it’s online networking that’s powerfully driven the need to know who to connect with. After all, with the world at your virtual fingertips – who do you spend time …
Your Brand Is Being Built For You
I think it’s time for a reality check: If you’re on the internet today, you are building your brand. Whether you like it or not, you are building your brand. It is time to think about and take control of your most valuable asset, you.
Do you use Facebook? You are building your brand. What …
6 Reasons Employers Will Pay You More
When employers come to us, they all have broad requirements as to the traits they are seeking in the sales or marketing rep whom they are looking to hire.
Some have overly stringent background requirements. Others may just want someone who is intelligent, ambitious and fits in well with the company culture. Regardless, in an …
Basic Articles Mean Mediocre Articles
Rescue me from beginners’ secrets!
Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.
“Psst, hey buddy. Edison invented the light bulb. Don’t tell …
Develop a Personal Brand Mindset in the Workplace
In a struggling economy, there are no guarantees when it comes to keeping a job. Employers can and do let workers go for a variety of reasons, not all of which are fair. In this atmosphere, many employees want to play it safe by towing the line to protect their job. However, the safe route …
Focus On What You Can Do For Your Company!
The hiring process can be overwhelming, confusing, and frustrating as more candidates are competing for fewer jobs in a rapidly changing economy. There is a lot of advice online regarding how to ace an interview but much of it focuses on what to say and almost suggests there should be scripted answers to hiring managers’ …
Afraid of Feedback? Find How It Serves You Best
If you are a corporate professional, notice the feeling you are having when you read the word “Feedback”. “I have some feedback for you” often creates the same or worse reaction as “we have a problem”!
A quick web search brought this definition of feedback: Comments in the form of opinions and reactions to something, …
Keeping Confidences – Your Secret Weapon for Success
Have you ever heard something that you just couldn’t keep to yourself? Assuming you are older than 5… I hope you were able to resist the urge.
Sure, there are times when we are bursting at the seams to tell someone something we just heard. What if the person that told you said… please keep …
Role PLAY versus Real Conversation
Admittedly, I’m the lone ranger when it comes to sales trainers believing role-play is a great way to teach others to sell best. In my opinion, role-play is just that – play, or playing a game.
Typically, salespeople seek the way to win approval, a sale, or the game. Accordingly, they try to formulate their …