Are You Just Looking for a Job, or Do You have a Campaign Going?
No one needs to reiterate that today’s is a difficult job market that is unprecedented in recent times or that regrettably, many people are looking for jobs for extended amounts of time—sometimes for years! As a career coach, I often work with such people, and I notice that they have things in common: None of …
Six Tactics to Increase the ROI of Attending Conferences
Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.
Do you want to get the very best ROI possible when attending industry events?
Six Tips for Getting…Why Your Personal Brand Needs a Video Presence
For years it’s been known that in order to really establish a trusted personal brand, you need to have an online presence. Websites, professional social media accounts and blogs are integral to establishing your expertise in your industry and helping you reach audiences that are impossible to engage with in person.
Evolving consumer technology has …
Attract More Website Visitors for Your Personal Brand
A professional website presence that reflects your brand is the start to showcasing what you have to offer. Engaging in social media and posting content on other sites is important as well – but, the goal is to have a web design that will bring visitors back again and again. Social media, guest posts, everything …
Personal Branding Weekly – Text – How to Add Your Branding
Everything we say or do represents our brand. We make an impression on others when we communicate with them, whatever way we do that. When you post your contact details on your webpage or people find them on your social media site, they will try to reach you personally. Some customers would prefer to text …
Facebook Groups & Pages Benefit Personal Brands
Groups on Facebook have become a hub of activity, especially for brands. When Pages were launched, Groups remained a place for sharing information, learning, and networking on a similar topic, issue or concern. Today groups can help build your personal brand’s Fan base and create more social interactions.
Many brands and businesses focus on their …
Interacting with Social Influencers Creates Awareness for Your Brand
Trust is the most important factor when forging new business relationships online. Having the right connections for your personal brand is a start, but it’s how you nurture those relationships that counts so that people know and trust you.
How can your brand interact with influencers in a successful way? Through individual attention and conversation. …
10 Common Personal Branding Mistakes to Avoid
For many people, especially creative types and those involved in business, building a personal brand is one of the most important steps towards success. This is also something that is never “finished.”
Building a personal brand is on ongoing project that can easily eat into your work time—if you let it.
However, it is possible …
What to Do When You’re Afraid of Networking
Does the thought of entering a crowded room filled with strangers make your palms sweat?
Networking is a fear many people share. Some would even say it’s one of the scariest steps of finding a job. Whether it’s getting freaked out by small talk or the fear of forgetting someone’s name, networking can be a …
How To Update Your Personal Brand After Changing Careers
The average Baby Boomer has held eleven jobs from ages 18 to 46, according the Bureau of Labor and Statistics, but it is estimated that Millenials are expected to have as many as 20 jobs in their lifetimes! In a climate ripe with unemployment, underemployment and a strong desire to “do something that makes a …