Networking Strategically to Communicate Your Personal Brand
What is networking strategically? It is networking with a defined goal and a strategy to get to that goal. Let’s look at some examples:
You are unemployed, and you are looking for a job – Your goal might be to get to know the recruiter who handles positions for a company or the hiring manager…Your Next Employer: Larger or Smaller?
Your personal brand is, directly or indirectly, tied to your employer’s brand. Work for Google? You must be sharp and highly motivated. Work for AT&T? You must be willing to trade job security for bureaucracy and tedium. Such snap judgments may be inaccurate and unfair, but they happen every day. Once you choose your next …
Personal Branding Weekly – 17 June 2013
Today kicks off Small Business Week! I’m grateful to have opened my business nine years ago and have always looked back. It’s been an adventure of a lifetime! So, I’ve never understood the saying “and, I’ve never looked back” except to express that you jumped into something and just fully immersed yourself in the present.…
Why Your Job Search Needs a Targeted Employer List
Successful salespeople target specific clients by developing a prospects list of companies or individuals. As a job seeker, you will be far more successful if you think and act more like a salesperson. YOU are the product…and, you are also the product being sold. One critical question you have to ask yourself is, “Who are …
You’re Not One of Those Networkers are You?
A client recently was frustrated because he only wanted to follow U.S. based people on Twitter that could buy his service. After all, he only shipped to those who were U.S. based and didn’t have a pricing structure for other countries.
And, here we go with another question that really defaults to the greater question …
Why Recruiters Ignore You (and What to Do Differently)
Are you a job seeker who is contacting recruiters and being ignored? Have you called and left messages, applied for their jobs, or submitted resumes on their web sites … only to be left wondering if they got them? You are not alone. This is normal. It is what MOST people should expect. In this …
5 Ways Veterans Can Build Their Brand
This month, the military’s Hiring Our Heroes campaign introduced a new branding workshop to their job fairs. The workshop focuses on resumes, interviewing, and career transition skills. Recognizing the importance of the personal brand, the workshop will be a permanent addition to all Hiring Our Heroes job fairs.
In honor of Memorial Day, here are …
How to Build Your Personal Brand Like Gatsby
In 1925, F. Scott Fitzgerald introduced Jay Gatsby to the world in The Great Gatsby. This summer, Leonardo DiCaprio brought the iconic character to life once again on the big screen.
Jay Gatsby is the master of the intriguing personal brand. Everyone in New York City knew his name. Everyone wanted to know more about …
Questions Your Mentor Should Ask You
When you seek out a mentor, you may mistakenly want a cheerleader or supportive therapist. But, in a mentor: you need a leader. A person who can tell you the brutal truth, and expect you are strong enough to keep your unwavering faith.
A mentor is the person who creates a way for you to …
Ignite Word of Mouth with the New LinkedIn Contacts
LinkedIn is often considered as the avant-garde of online job portals, and quite rightly so. As a professional Rolodex, using word of mouth marketing has helped LinkedIn become something users can turn to when they’re on the lookout for a job or meeting someone for business purposes. But now the website is looking to expand …