Personal Brands: Stick It
If you were a bumper sticker, what would you say for all the world to see, as we drive by you stuck on a fender?
Would you tell us to give peace a chance?
Would you tell us you’re a fan of mixed martial arts?
Would you boast your kid made honor roll?
Would you …
Personal Brands: Thought Crimes
What should a psychologist do when a client discloses an intention to harm himself or others? If these statements are just potentially criminal with no guarantee that they will be enacted – are they truly dangerous thoughts?
Yes.
I hear thought crimes constantly, and witness the harm they cause. I hear them from employees, clients, …
Personal Brands: Are You a Job Addict?
Addiction is pandemic, even though it seems to go against our instinctive desire to survive. Or maybe it’s that some of us are focused on surviving, and not thriving.
Our natural instinct to survive is so transcendent and ubiquitous; Mark Burnett made billions because he named a television show after it. We like to watch …
Personal Brands: Get Naked
Are you playing “dress up” to match the expectations of others? Is there an ever thinning veil, between the real you and the ideal you that you’ve invented and are now struggling to project?
Are you still clenching to maintain the “first date” behavior code with recruiters, your boss or clients? Is your armor cracking …
Personal Brands: The Testicle Defense
“I have testicular cancer,” the late flooring supervisor told me. I don’t mean late as in dead. I mean late as in 4 weeks overdue to put the last bit of my office floor in, and now at 10 PM on Saturday night, culminating three days of “I’ll be right there,” just arriving at my …
Personal Brands: Play Hurt
On Saturday afternoon I visited a posh salon in Los Angeles. The place and the people were way cooler than I am but hey, a friend gave me a referral card worth $25 off a haircut there. It was a lot like I imagine heaven must be. There were endless cappuccinos, people speaking French and …
Personal Brands: Stop Lying
You know who you are.
You tell us you will get it done – and you don’t.
You tell us you got it done – and you didn’t.
You tell us where you will be – and you are not.
You tell us you understand the situation and are prepared – and you haven’t given …
Personal Brands: Stick Together
I spent the weekend in bootcamp at UCLA with dozens of amazing people who all were wrestling with their personal brands. I was their wrestling coach. I was also, at times, their opponent, referee, fan in the stands, hot dog seller, beer purveyor, mother, sister, aunt, and confessor. I could not be more humbled by …
Personal Brands: UCLA Wants You
On Saturday and Sunday, April 17 and 18, I am producing the first ever Personal Branding Bootcamp on the UCLA campus. The program director of UCLA Business & Management Extension called to say the event is almost full, so if you want to come, we’d love to have you – but please hurry and register.…
Personal Brands: Give a Shiver to Your Sliver
Micromarketing is a weapon in the arsenal of most every big brand that distributes products to your supermarket. For example, the flavors of Philadelphia brand cream cheese available in the dairy case differ, depending on what your zip code eats the most. That means in my local Ralphs, I can’t find smoked salmon flavored spread …