Corporate Cultural Responsibility
The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …
(En)Counter Culture
Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …
Cross-Serving for Additional Revenue
It’s always hard to kiss the girl, the first time. After that, it’s pretty easy. All business owners are looking for ways to increase revenue.
More often than not, they exert effort in trying to expand their client or customer based. It is the business owner’s default, more revenue needs to come from more customers. …