Minimizing Brand Risk
There are several sources of risk for your personal brand in the social era. With each new wave of technology and with the frequency of changes to industry verticals, there is always a risk that you fall behind. With so many avenues of communication, you run the risk of personal brand neglect. With a competitive …
How Small Business Owners Can Attract ‘Top Talent?’
Every start-up would love to have the influence that Google has in attracting ‘Top Talent.” After all, who wouldn’t want the absolute best talent in the industry clamoring to join your ranks? First thing you can do is recognize the strengths start-ups inherently have and capitalize on those areas. Then you should learn more about …
Creative Branding Defined
In today’s competitive market every business should be on board with a branding strategy that is clearly representing your mission statement along with an active community in order to be effective and attract sales. Branding reflects all the elements that define the image, ethos and tone of the company or product your site represents. Everything …
Moms: First Mentors That Set the Stage for Success
It has taken me a full week, since last Sunday’s Mother’s Day Holiday, to reflect on the influence my mom had on my success as an adult.
When you’re growing up you can’t, and don’t, really appreciate it. At least I didn’t.
As a professional speaker I have a coach and mentor that continues to …
Under-Thinking the Pre-Game Plan
How many times have you told somebody, or have been told, to stop “over-thinking” the idea, task or decision at hand? Over-thinking can lead to procrastination, confusion and the dangerous gray area of indecision. I am guilty of it, frequently. But a term we don’t hear nearly as often is “under-thinking.” Has anyone ever told …
Win the Talent War by Opting for Transparency
On the heels of Glassdoor’s debut yesterday of our OpenCompany program (recognizing employers who support and promote workplace transparency), it’s important to discuss how companies can embrace employee feedback. Employers that are transparent help their companies’ recruiting and retention efforts. On Entrepreneur.com you’ll find our complete article detailing three points that should be top of …
It’s Not Personal Just Business; Think Twice!
Some people believe one needs to make decisions based upon the bottom line 100% of the time. If it benefits you, great, otherwise, discard the idea. Emotional decisions in business benefit no one. On the other hand, it is said, what you put out into the atmosphere will be received back many times over. After …
Daniel Pink: We’re All Secretly Sellers
What do innovation and personal branding have in common? They’re both about understanding your customers’ needs and figuring out how to persuade them. (Either to buy a product or to hire you).
Next week, I’ll be representing the Personal Branding Blog at the Front End of Innovation conference in Boston, Massachusetts. One of the speakers …
How to Become a Follow Up Artist
Whether you are looking for a job, trying to setup an appointment or thanking someone for their time, there is an Art and a Science to following up. This post is designed to help you become a Follow Up Artist.
Sending thank you notes for gifts. Following up with a note of appreciation for someone’s …
How to Deal with a Difficult Boss
You love your job. You have a great workplace with great coworkers. However, the only problem you have is your boss. Maybe he likes to put you in the corner in every meeting or he is too demanding or in general, he has a difficult personality to deal with. No matter what, this should not …