Moving from Free Services to Paying Clientele
Entrepreneurs just starting out in business are frequently asked to provide free services. Once the shock of the request subsides, and, as you dig deeper to uncover all of the ramifications, a positive side may be seen. But this is true, if, and only if, you will be addressing your desired prospective clientele.
When you …
Personal Branding Weekly – Think Before You Write
Posting one’s opinions in a very bold and disrespectful way on somebody else’s profile is akin to randomly ringing another’s doorbell and trying to convert them to a different religion or trying to sell them something they’re not interested in.
Even in supposedly mature circles, there are still some people who try to push their …
One Simple Tip To Immediately Increase Social Media Engagement
Between April 1 and July 31 of this year, social media optimization platform SocialFlow conducted a study collecting data from 1.6 million organic posts from Twitter, Facebook, and Google+. They found that an amazing ninety-nine percent of non-paid posts generated little to no engagement at all.
If you’re using social media to build your personal …
What Stand Up Paddling can Teach us about Business
Summer is winding down… at least in the Northern Hemisphere. Did you get to try Stand Up Paddle boarding this summer? Or as it’s also known SUP. Did you see anyone out SUP’ing on any of the local waterways near you? If you did perhaps you thought about a few ways that Stand Up Paddle …
Get Seen and Be Read with This One Thing
For email marketing, which is more important – the subject line or the from line?
Statistically, it’s the from line. And, I agree.
We will scroll past, close and even delete other emails (or even status updates) that get in the way of the people we’re interested in hearing from or about.
The “who” makes …
How To Get Interviewed on Popular Podcasts
Though the format itself is still relatively young, podcasts have quickly become one of the most popular forms of entertainment. Podcasts are popular in part because anyone can easily and inexpensively start a show that has the potential to reach anyone in the world.
But not all podcasts are created equal. Popular ones can have …
Moving From Brain Dead to Awakening Ideas
Have you ever been under the gun to create something new but the ideas just weren’t flowing? Or are you wondering how you might move your business from Point A to Point B but need the inspiration to do so?
When we are ready to look, ideas and information surround us. Our only job is …
Personal Branding Weekly – Meaningless Appreciation Works against Your Brand
We’ve all been at the receiving end of a meaningless ‘thank you’ or ‘appreciate you’.
When appreciation is insincere, it’s received negatively. It actually has the opposite effect than what may have been the original intention. Or, even worse, it’s seen as manipulative.
I shared some of the negative phrases that are seen as pithy …
Adam Corolla’s Method to Build a Powerful Personal Brand
Adam Corolla is a radio personality, comedian, actor and television host recognized as Hollywood’s most successful soloprenuer masquerading as a comedian. Adam is best known for hosting the “Adam Corolla Show,” which is his own personal show that began as a radio program but is now a hugely successful talk show that is distributed via …
Conducting New Improved Business
No doubt you have heard commercials, many times over, that state “we have a new and improved…”. The potential problem with this relates to how the remainder of the advertisement is communicated.
Most often and unfortunately, we feel dim-witted for having purchased the previous version of the product. On the other hand, when the improvement …