Tag: entrepreneurship

Corporate BrandingeBrandentrepreneurshipPersonal Branding

10 Ways to Measure the Success of Your Branding Efforts

How do you measure whether your branding efforts are working or not? What do you look for?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps …

Brand Yourself AsentrepreneurshipPersonal Branding

14 Most Important Elements of a Company Brand

What is the most important element of a company brand: logo? Name? CEO? Why?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs …

entrepreneurshipmanagementPersonal Branding

9 of the Most Promising New Content Platforms

New content platforms — think Quora blogs and Medium — mean new branding opportunities. Which seem most promising to you and why?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free …

Career DevelopmententrepreneurshipPersonal BrandingSuccess Strategies

Say Goodbye to Corporate America: Create Your Own Job!

To some extent, Corporate America is saying goodbye to employees. Should you, likewise, consider saying goodbye to Corporate America?

Early in this century, many IT jobs were lost in 2000/2001. When the economy revived, a significant portion came back as contract work. In effect, employers said to these workers: ” You get no benefits or …

Brand Yourself AsPersonal BrandingSuccess Strategies

Differentiation is Easy, Once You Set Your Own Standard

When Dan Schawbel initially invited me to be a contributor on PersonalBranding.com I was honored but also confused about how a leadership and workplace communication expert could add value here. So, before accepting I took time to assess how I wanted to position my contributions.

I realized that personal branding comes down to how and …

brand matchupeBrandentrepreneurshipPersonal Branding

10 Must-Have Tools for Tracking Brand Mentions

What’s your favorite tool for monitoring/tracking brand mentions?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live …

brand matchupBrand Yourself AseBrandentrepreneurship

Shark Tank: Boon or Bust for CEO Branding?

“Shark Tank” and similar reality TV shows: boon or bust for a CEO’s brand? Why?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of …

Brand Yourself AsentrepreneurshipPersonal BrandingSound Branding

How Do You Identify Speaking Gigs That Boost Your Brand?

How do you identify events or speaking gigs that are good for your brand (vs. a waste of time/money)? What factors should you consider?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, …