Controlling Your Google Results: The Art and Science of the Personal Press Release
Problem: Googling your name doesn’t accurately reflect who you are or what you do.
Solution: Issue a personal press release about a recent accomplishment or noteworthy event to fill Google results for your name with relevant, on-brand content.
1. Choose a topicFirst, decide on a newsworthy event or accomplishment you will announce, such as:…
Personal Branding Interview: Harrison Monarth
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core …
The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs.
I like to think of inflection points as points in time when everything changes. Things …
5 Steps to Saving Your Tarnished Workplace Brand
I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to…5 Tips to Communicate More Effectively
If you haven’t heard about the napping transit worker who was caught on TwitPic and the firestorm of controversy that ensued, there’s a lesson to be learned: it only takes one tweet to capture you a moment that kills your personal brand. Which got me thinking about another medium that quickly spreads: email.
Take 5…Guilty of UnPersonal Branding?
Are you guilty of relying on your company’s name and presence – and not working hard to establish your own personal brand? Unless you have an infamous past to hide, you’ll do yourself and your company a big favor by relentlessly communicating a clear, consistent and compelling personal brand. Then, you may leverage your brand …
The Power of Your Name in Personal Branding
Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.
Here’s a slightly off topic tip: the back of your head or an …
How Your Personal Brand Handles Multiple Hats
“I have many roles, hats if you will. Does that mean I should have an online profile for each?” asked an attendee at the fifth annual Massachusetts Conference for Women.
This is a great question. In fact, there were 11 great questions that were asked during the Q & A portion of my presentation on …
4 Ways to the Latest in Personal Branding
The fact that you’re on Personal Branding Blog right now means you’re already ahead of the curve differentiating yourself for career success. And all of us contributors are thankful for you taking the time to hear what we have to say – and applying our knowledge to your life to boost your career. The next …
If You Suck, Your Personal Brand Does, Too
Personal branding is not shameless, endless self-promotion. It’s not direct messaging me with your faux request to “take this IQ test and see if you’re smarter than me.” It’s not directing me to your website with every post. It’s not seeing yourself as the epicenter of everything to do with your industry, category, talent, idea, …