A Cup of Coffee to Your Personalized Email Campaign
At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.”
So—when they are ready, will you be top of mind?…
Advance Your Personal Brand and Let Content Persuade
Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how …
3 Ways to Acquire Referrals for Your Personal Brand
There is no greater gift your personal brand can receive than a recommendation, referral, or testimonial. I’m currently reading a great book by John Jantsch called The Referral Engine: Teaching Your Business to Market Itself. Although clearly a business book and not a personal branding book, so many of its principles can be applied to …
Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that …
The Personal Branding Email Signature Formula
How to get the most out of that often-seen personal branding space: your email signature.
Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant:
Salutation,
Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image
Where:Salutation – using your email signoff …
Your Networking Etiquette Can Tank Your Brand
Building your personal brand has become an important factor in promoting yourself to hiring managers, employers, and potential clients. One facet of building your brand is networking and building your connections. Networking online or offline, following proper etiquette or netiquette can help build upon your reputation and character.
Is this really you?As you worked …
Win or Lose, You Choose. The Critical Skill That Builds Your Messaging Power And Everyone’s Valuation Of Your Brand
We hire the operations exec that keeps her cool under pressure; we don’t hire the guy for the C-suite marketing job, because he holds his knife and fork like a savage. We like the powerful and persuasive talker, but we offer the job to the guy who’s persuasive and listens, because he’ll gather the insights …
Five Email Oversights That Kill Your Brand
Sometimes, with the pressure to do a good job on the big things – close the sale, deliver the code, solve the problem – we overlook the little things along the way, and destroy the very brand we are trying to create.
I knew I had to write this blog thirty minutes ago when I …
Personal Brands: Do Ask. Don’t Tell.
“When is it appropriate for me to criticize my co-worker?” I got the question from a young manager in my course: the Perfect Presentation, on campus at UCLA last week.
I felt flooded by the power to disabuse an entire group of people about an entirely inappropriate – yet pervasive – kind of communication: delivering …
Working on Your Brand Delivers Cutting Edge Skills
A successful personal brand differentiates you as a dynamic, growing professional, so it evolves along with market demands (employer requirements) and your growing skills. When your skills keep current with changing market demands, your brand stays relevant and you maximize your earnings potential. From a practical POV, this demands an objective way to track relentlessly …