What’s Your UBS-Unique Brand Style
“Everything you need is already inside of you.”
So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then your eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally …
Narcissism: The New Normal
ToneCheck.com provides an email plug-in that flags sentences with words or phrases that may convey unintended emotion or tone, then helps you re-write them. I was kidding about that when weeks ago I introduced you to SocialMediaSobrietyTest.com. It’s an opt-in service that requires users of Facebook, MySpace, Twitter, Flickr, YouTube or Tumblr, to go through …
Non-Verbal Branding for Today’s Savvy Job Seeker
Did you know that 55% of communication is non-verbal? Think about the last time you were at a party and someone was talking with their hands or a political debate that was scrutinized after for every facial expression the candidates made. Humans love to ‘speak’ even when we don’t say a word.
Observing your body’s…How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
Can You Relate to Anyone?
I remember an HR professional telling me years ago that they tended to hire for hard technical skills and ended up firing for a lack of soft skills. He wanted to figure out ways to close this gap. This manager was ahead of his time. Back then he saw the need that Dan Schawbel refers …
Where Have All the Elves Gone?
I had plenty of “they should get coal in their Christmas stockings,” thoughts when it comes to customer no-service at Macys, Bloomingdales, Mercedes Benz, and the City of Beverly Hills with its pothole on Sunset, as I was attempting to finish my holiday shopping on Sunday. I started out with a reasonable budget of money, …
No Kidding: There’s Danger in Anger
If you have been following this Tuesday column over the last two weeks, you know we are considering the trinity of personal branding:
Attention
Emotion
Memory
Get Attention: Raise your hand, say something insightful and move the gaze of the audience to you. I do this everyday on the LinkedIn discussion groups that I tend …
Your Personal Branding Trinity
I test different methods for social media success all the time. In the last two months, this approach to LinkedIn posting is how I am getting the most positive attention from my target markets. You might try it in your groups and see if it gets you the type of attention …
Emails as a Branding Trap
Have you ever fired off an email then wanted to cut off your “send” finger? I’d be down to 10 stubs on my hands, if so, and I’m not alone.
Louis has just done significant damage to his personal brand by firing off an email too quickly. He’s a member of an international team from …
3 Ways to Keep Your Job Search Healthy This Holiday
Fresh off the hottest sales of the season and with shopping in full swing for the holidays, it’s nearly impossible to enter a store without seeing a Salvation Army volunteer ringing that familiar bell asking for a donation. If you’re on the job market, this year might be tough to donate extra dollars however, you …