Why Don’t People Follow Good Advice?
Do you ever feel like your good advice is wasted on the people you give it to?
In a recent research project, visitors to McDonalds and Subway restaurants were given slips of paper letting them know their recommended daily calorie total. Actually, the way the research project was run: some were handed a paper with …
Trusted Personal Brand: One Conversation at a Time
The final level of communication for those willing to build a strong personal brand must master is Level 3 Communication, or private, 1:1 communication.
This level is what separates the poor or mediocre leaders from the truly outstanding leaders. To master Level 3 Communication strong Level 1 Communication skills are a pre-requisite, as they will …
Eliminate the Negative in Your Personal Brand
Most people dwell on what’s wrong. It’s just a human tendency to discount the positives and accentuate the negatives, whether you’re discussing your childhood, your high school experience or the last job interview (where they failed to see your greatness).
The craziest negativity in personal branding is when you speak about yourself and your experiences. …
Responding Well is an Art Form
When you are faced with a decision do you make a Snap Decision or a calculated and Measured Response?
Different situations can call for one or the other. If you are driving and someone steps into the street or a car veers your direction you will need to implement a quick response. If your customer …
How to Talk in Metrics that Matter to Recruiters
Big Data is the new comfort zone for decision-makers who fear taking action or making a choice without justifiable cause. The decision might be wrong, but if they’ve made it based on an assemblage of data points: there’s some cover and conversation rather than more draconian measures, like getting fired.
Data matters so much to …
Interview Story Telling
The other week, my blog post encouraged individuals to focus on Four Words during their interviews to help communicate an image or personal brand. As we discover which four words we wish to weave into our conversations with prospective employers, we now shift our attention to how to insert these words into conversations without forcing …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
Interview Branding – Four Words
A colleague shared a story about a Harvard business school student who was asked by a professor to explain a business case the class had been studying and for the student to share his conclusions. The student had prepared for this scenario and when the time came he rattled off everything he knew about the …
Take Advantage of Your Conflicts
Growing up, I was taught to avoid conflict – girls don’t fight! Later in life, I started arguing when I saw an opportunity to win and avoided confrontation when the odds were against me. But over the years I’ve slowly changed my opinion of conflict. I saw over and over that when things got really …
Will the Real You Please Stand Up?
In 1956, CBS debuted a game show entitled, To Tell the Truth, where contestants asked questions of a three person panel in an effort to discover their real identity. The panelists all claimed to be the same person and after the cross-examination period, contestants offered a conjecture as to who was telling the truth. The …