Launch Your Own Website to Boost Your Brand
More than half of all recruiters (56 percent) are more impressed by a candidate’s personal website than any other personal branding tool, according to a recent study. Despite this majority, only seven percent of job seekers actually have a personal website.
If you dedicate the time to launching your own website, it’s really easy to …
How to Talk in Metrics that Matter to Recruiters
Big Data is the new comfort zone for decision-makers who fear taking action or making a choice without justifiable cause. The decision might be wrong, but if they’ve made it based on an assemblage of data points: there’s some cover and conversation rather than more draconian measures, like getting fired.
Data matters so much to …
Personal Branding Weekly – 24 June 2013
This past week we welcomed in the first day and first weekend of summer and gazed at the super moon. I hope you enjoyed it and had a time to relax and renew for the new season!
For entrepreneurs and small business owners, as promised, here’s the podcast I created in “finding your target market”. …
How to Rehearse For A Job Interview
Practice makes perfect, particularly when it comes to the job interview. Nobody wants their responses to sound canned during an interview, but they also don’t want to fumble over questions, which is why career experts say it’s important to rehearse ahead of time. That doesn’t mean you have to memorize your answers to every imaginable …
Listen to the Stories, but Heed the Actions
Listen for the stories.
Believe the actionsA lot of companies tell great stories. Listen to them. They may include great folklore and mythology. However, pay special attention to what companies actually do. What they do is who they ARE.
This is another way of saying – Actions Speak Louder than Words
Some companies get …
Your Next Employer: Larger or Smaller?
Your personal brand is, directly or indirectly, tied to your employer’s brand. Work for Google? You must be sharp and highly motivated. Work for AT&T? You must be willing to trade job security for bureaucracy and tedium. Such snap judgments may be inaccurate and unfair, but they happen every day. Once you choose your next …
5 Branding Secrets to Share with Your Friends
Because you’re reading this blog, you’re probably already familiar with the importance of a personal brand. Someone who may not be as well-versed in the subject, however, is your friends.
Now is as good a time as any to help your friends out by branding their career. Make sure they’re on the right track, so …
Don’t Hate Me Because I’m a Personal Brand
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye, and with abundant self-esteem few will ever enjoy, she purrs: “Don’t hate me because I’m beautiful.”
She then tells the truth about her hair. It’s dry with split ends …
Seven Ways to Drive Your Ideas Upward
Being able to influence upwards allows your ideas to be heard and implemented. This directly enhances your value because you are the owner of that idea. Yet how do you break through the layers of bureaucracy to find advocates for your ideas? Diane McGarry, Xerox’s former Chief Marketing Officer, says,
Success at a big company …
Personal Branding Weekly – 17 June 2013
Today kicks off Small Business Week! I’m grateful to have opened my business nine years ago and have always looked back. It’s been an adventure of a lifetime! So, I’ve never understood the saying “and, I’ve never looked back” except to express that you jumped into something and just fully immersed yourself in the present.…