Will a Technology Fast Make You More Productive?
Many of us eat, sleep, and breathe technology. I’m no different, in fact, it’s my job to know the newest happenings in mobile and social media technology and then relate the practical applications to everyday busy professionals. However, while technology, used strategically, should make us more efficient, the overuse of technology makes us less effective. …
Personal Branding Weekly – List to Last
Real estate agents say – “list to last” because when you list a home for sale you have the opportunity to earn money when that home is sold by you or a fellow real estate agent.
As a business professional, the care, nurturing and development of “your list” determines how long you last as a …
How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …
How to Overcome Obstacles As You Advance Forward
The entrepreneurial mindset is known as one that embraces change, as well as learning how to incorporate change into one’s life. Those who fall into this category, many times, have difficulty relating with others who do not embrace this philosophy. Generally speaking, change frightens most people. Consequently, most people will not be your supportive friend.…
Does Your Customer Service Policy Support Your Brand Vision?
Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing …
What Does Love Have To Do With Workplace Productivity?
I’ll never forget my first marketing class in graduate school. My professor asked the class for the definition of marketing and we all attempted to give astute answers. I recall confidently answering with one of the most well-known, conventional definitions for marketing described as the four P’s (product, price, promotion and place) and was quickly …
Personal Branding Begins in the Waiting Room
Do you know when a job interview has begun? The first question right? Wrong. The elevator. Waiting in reception. The small stalk on the way to the interview room. That is when a job interview begins. The same can be said for a business meeting or a sales call.
In fact, you need to start …
Expanding Ideas to Expand Business
Do you have a “go-to person” in your life? This is someone who will take your ideas into serious consideration and help you to develop them further. It’s a rare treat to find someone you trust and respect, and with whom you may reciprocate in this manner.
When you find such a partner, whether you …
Personal Branding Weekly – Putting Your Best Words Forward
Let’s all sigh or shake our heads in unison – twerking and selfie all made it into the dictionary this past week. I know it’s a sign of the times. The challenge is in the business force these days we have many generations working side by side. We see the majority of the posts in …
Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …