Creative Professionals Need Resumes for Personal Branding, Too
I preach often that creative professionals need to have resumes. Case in point: My latest post over at the Creative Freelancer Blog.
I was thinking about some of the mixed views I’ve heard regarding this, and it really baffles me. Why do creative professionals think they don’t need resumes, or that resumes do not apply …
Getting The Most From Recruiters In Your Job Search
As an active job seeker, you’re likely ready and willing to pull out all of your resources to find a job. While working with a recruiter should be one of those tactics to use in your job search, it’s difficult to understand how to best use recruiters to your advantage.
In essence, recruiters work closely …
What’s the Cash Value of Your Brand?
Coke. Southwest Airlines. You.
I’ve always thought there should be one simple, common sense way to value a corporate brand. It would be something like, “If everything burned down, what could we go to the bank and borrow based on owning the brand name?” In other words, what are the rights to the brand worth, …
Cover Letters – Poor Choice For Job Seeker Branding
Most job seekers use cover letters to try to differentiate themselves, but cover letters are a lousy way to differentiate yourself as a job seeker today.
Your personal brand is the first impression you give to readers.
Your personal brand is used to decide if you’re qualified or not. TheLadders’ heat mapping study of how …
A Subtle Way To Look Smart
It’s really easy to look smart.
One of my favorite parts of my work as a keynote speaker is after a presentation when students come up to me to ask a question. I love getting the chance to speak to people individually to help them with their specific challenges.
However, there is one aspect of …
What I Bring to Networking Events and Conferences
What you need to get the most out of your next one-day event.
On the morning of an event – or often, the night before – I’ll prepare a bag of goodies to get maximum benefit.
Here’s what must be in my pack or it will be sorely missed:
Name badge
Most events, especially paid …
Beyond Social Media: Three Advanced Branding Ideas
When you start to brand your own name or your business, there are some first steps to take when thinking about branding ideas. Social media accounts. Websites. A logo. Maybe even some business cards. If you are job seeking, you want to build your resume based on the image that you want to portray as …
Preparing for a Layoff, Hostess Style
By now you’ve probably heard about Hostess’ liquidation, as many are mourning over the apparent “death” of their beloved Twinkies and Wonder Bread. Although we may yet see our favorite indestructible snacks find a home with a new company, what will become of Hostess’ workers?
Most of Hostess’ 18,500 employees have lost their jobs, throwing …
Branding Value vs Skills
Most of us brand our skills when creating a resume.
We brand our skills because that’s what we were taught to do.
Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.
Since employers searched for skills, we were …
3 Things Master Networkers Do
Networking to grow your business, brand or reputation has shifted to another dimension. Don’t fight it, rather, welcome the opportunities networking can yield.
Let’s face it meeting the right people, making quality connections and growing relationships is an art. Not everyone is good at or comfortable with meeting new people, chit chat and socializing in …