The Surprising Personal Branding Power of Pen Names
At first glance, building the personal brand of a fake person doesn’t make a lot of sense.
After all, the best personal brands are authentic, based on real people letting their personalities show their uniqueness.
Fake personal brands tend to lose all credibility once they’re exposed as fake, because no one likes to be fooled.…
4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …
How to Not Burn Bridges When You Resign
As the job market bounces back, top talent is moving on from organizations that treated them less than fair during the Great Recession. Regardless, my policy is to never burn a bridge if you can help it. Is it possible to resign on good terms? Absolutely!
Remove emotion from the situationEasier said than done, …
Word of Mouth 2.0 – “Personal References” by Google
When I started Vizibility last year, we hired accountants, lawyers and other professionals to help us get the business going. Very few of us choose a lawyer or doctor or Realtor or [fill in the blank] based solely on the company’s television ad or website or phone-book ad or referral alone. We may start with …
A Lesson In Personal Branding From The Women of SNL
This weekend I watched a TV special about the women of Saturday Night Live that really made me appreciate the cast members for their talent as well as their brand. I learned the stories of great comediennes such as Tina Fey, Maya Rudolph, Sarah Silverman and Amy Poehler. These women, of course, are part of …
Entrepreneurs and Personal Branding
On my personal blog I wrote an article about how my entrepreneur friend has struggled in the job search. She wore a lot of hats at her old company and her resume demonstrated that. Unfortunately, companies aren’t looking to hire an “entrepreneur.” They are looking to hire a “sales manager,” “business development manager,” “marketing manager,” …
8 Tips for Attorneys to Build Your Personal Brand
A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …
Personal Brands: Are You a Job Addict?
Addiction is pandemic, even though it seems to go against our instinctive desire to survive. Or maybe it’s that some of us are focused on surviving, and not thriving.
Our natural instinct to survive is so transcendent and ubiquitous; Mark Burnett made billions because he named a television show after it. We like to watch …
Branding Tips from Goldman Sachs
I’ve followed Goldman Sachs in the news through good and bad since the onset of the credit crisis. After learning about their corporate culture and brand image through peers and as an intern, I developed a deep respect for the Goldman Sachs brand. Before 2008 Goldman held a very distinct position in the business world …
Do You Have a Free Prize Inside?
I just finished reading Seth Godin’s blockbuster hit, Free Prize Inside. If you have not read the book I would highly recommend it. Great content and great advice. I underlined, highlighted, and bookmarked this paragraph because I immediately thought of the connection to personal branding.
“We don’t insist on the biggest ads or the latest …