Tag: Brand Attributes

Corporate BrandingPersonal BrandingReputation Management

Is Your Personal Brand Affecting the Organization’s Brand?

Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?

Let’s take a look at both sides of the argument:

Personal branding can help…
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Brand Yourself AsPersonal BrandingReputation Management

Are You Minding Your Brand’s Behavior?

Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.

The good news? Getting our heads around brain …

Career DevelopmentPersonal BrandingReputation ManagementSuccess Strategies

Track Your Accomplishments to Boost Your Personal Brand

Accomplishments are an important part of your personal brand. No matter what field or industry you’re in, you always want to have a compelling story handy to tell potential clients or employers about yourself.

Not sure what your accomplishments are, or how to determine them? Make sure to read my previous post on How to …

Brand Yourself AsentrepreneurshipPersonal BrandingReputation Management

A Cup of Coffee to Branding within Your Brand

If you have a sales team – even a small one, you’ll want to pay attention to their brands within your brand.

Your customers are no longer buying from your company – they’re buying from your sales executives. Today, your sales reps’ relationships and reputations are the lifeblood of your bottom line.

But just having …