Tag: Brand Attributes

Lifestyle & Habit BuildingPositioningRelationship NetworkingReputation Management

Enhance Your Brand Identity by Attending Conferences

While having an online presence is definitely important today, there’s still something about face-to-face connections that the Internet is lacking. That’s why attending conferences or professional development events can enhance your brand and awareness in a new way than social networking can.

In addition to meeting new people and growing your network, you can also:…

Brand Yourself AsLifestyle & Habit BuildingRelationship Networking

All Good Brands Prefer Setting a Higher Standard

As an interpreter of clues in the world of branding, I often feel like a forensic anthropologist. There’s this uncanny habit I have of scanning the new brand landscape and spotting the bright sparks that are showing up, staking out their territory and making a difference. It’s easy to spot the bright power sparks. Here’s …

Corporate BrandingRelationship NetworkingReputation Management

Is Your Personal Brand Affecting the Organization’s Brand?

Before, when only organizations had ‘brands,’ the organization didn’t need to worry about an employee’s ‘brand’ overshadowing theirs. But now that personal branding is so prevalent, the question has been asked: Is a personal brand helpful or detrimental to an organization?

Let’s take a look at both sides of the argument:

Personal branding can help…
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Brand Yourself AsRelationship NetworkingReputation Management

Are You Minding Your Brand’s Behavior?

Recent breakthroughs in brain science are giving us unprecedented information about how our brains are wired, and how they long to connect. We’re not the rational human beings we thought we were. What’s more, we’re discovering that emotions make the brain pay attention. Emotions affect people’s motivation.

The good news? Getting our heads around brain …