What’s Your UBS-Unique Brand Style
“Everything you need is already inside of you.”
So, you are invited to a business party or event. You walk in and pretty much everyone is dressed in some form of black, blue, gray, brown, or beige. Then your eyes catch someone wearing a royal blue, cherry red, banana yellow, lavender something. Your eyes naturally …
Your SMART New Year’s Resolution
How many New Year’s resolutions have you made that weren’t smart? For that matter, how many have you made that you can even remember? Outside of my ones about a boyfriend and more exercise, not only do I not remember mine, I clearly don’t keep them. (Or I would still be relishing my successes.)
That’s …
Brand Review, Anyone?… (Before Ringing in the New Year?)
You’re counting the days. You’re doing things like taking stock, assessing your life, re-evaluating what you’ve accomplished in the last twelve months, and of course, you’re determined to make 2011 the best year ever. Yes/No?!
Hurrah. So let me pose two questions: (1) Is taking an Unofficial Review of your Personal Brand on your To …
A Cup of Coffee to Context
A few years ago, The Washington Post was looking for an answer to the following questions: “In a common place environment, at an inappropriate hour, do we perceive beauty?” and “If not in the right context, do we recognize talent?”
To find the answer, they put something “beautiful” in a common environment, at an inappropriate …
Detaching From a Corporate Brand
For the most part, I’ve preached attaching a personal brand to a business. But there are certain times where it could actually be beneficial for an entrepreneur to detach themselves from a brand they created.
1) Company has been soldIt could be contractually obligated for an entrepreneur to remove their personal branding from a …
The Attractiveness Of Courage
You surely must know by now that there are certain realities upon which you can rely. One such reality is that life is not an endless succession of forward progress. While you may enjoy success, at some point or another you will also encounter frustrating challenges and disappointing setbacks.
You may have experienced a missed …
5 Tweeple Who Have Great Personal Brands
Everyone has a personal brand. With today’s social networking tools, such as Twitter, conveying your brand and getting in touch with your audience is easier than ever before. Having a good personal brand is not all about how many followers you have, but more about the content you share and relationships you build.
Powering up…Non-Verbal Branding for Today’s Savvy Job Seeker
Did you know that 55% of communication is non-verbal? Think about the last time you were at a party and someone was talking with their hands or a political debate that was scrutinized after for every facial expression the candidates made. Humans love to ‘speak’ even when we don’t say a word.
Observing your body’s…How to Create an Intuitively Desirable Brand
There’s a reason I’m on the radio every week talking about brands. It’s because I’m interested in looking at what makes brands tick, what gives a brand that irresistible spark that attracts business like crazy, and why one brand nails it while others fail.
Finding the cluesOne of the most exhilarating aspects of working …
A Cup of Coffee to “Better”
Today’s buyers are smarter.
They’re savvy and sophisticated and – without even thinking – they ignore the noise coming from a sea of mediocre content. Their ears perk up only when they’re presented with a message worthy enough of their attention.
And right now, there’s a lot of noise and very little that’s worthy of …