Is Your Brand Building Harder Work Than Necessary?
Trying to stand out in a crowd is not always the best way to stand out.
First, a storyI was chatting with an old friend of mine recently about his dating struggles. Or rather, struggles about his lack of serious dating.
Now in his late 30’s, single and wanting very much to start a …
A Rock In The Sandbox
One sunny afternoon, a young boy was busying himself playing in his sandbox. In addition to his own two hands, he had an assortment of trucks, a large plastic pail, and a shiny, red shovel.
As he created imaginary roads, hills and tunnels in the soft sand, he encountered a large rock deep within the …
Lessons from Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?
If you follow celebrity news or social media — and even if you don’t — you’ve likely heard about Charlie Sheen’s recent rants pertaining to the cancellation of his hit show, “Two and a Half Men,” on CBS after production was stopped due to his erratic behavior and alleged drug problem.
Sheen participated in several …
Success Begins Between the Ears in Your Mindset
“Do not stop thinking of life as an adventure. You have no security unless you live bravely, excitingly, imaginatively” – Eleanor Roosevelt
No matter what you do in life, as long as you lead with a positive mindset and energy you will attract success. It all begins between the ears!
You set the paceBeing …
Personal Branding Lessons From Justin Bieber’s Hairstyle Backlash
Bieber is dedicating some of his locks to Ellen DeGeneres to auction on behalf of Gentle Barn organization and is doing the same with other celebrities. This good natured inspiration and the fact his hair is merely a shorter version of the same style give little comfort to super fans …
Want to Play Brand Detective?
When’s the last time you had a hunch something wasn’t quite right with your brand (or any other brand, for that matter?) Consumers now – and your audience – crave genuine brands so let’s go look at a couple of clues that are getting brands into trouble.
Start with wearing the hat of Brand Detective. …
A Cup of Coffee to Timing for Success
It’s true–timing is everything.
Especially when it comes to potential customers who have expressed an interest by visiting your website, filling out a form, or leaving a phone message.
Small businesses often make the mistake of putting these potential leads in a “to be contacted” file for follow-up within a few days. This, however, significantly …
What is Your Preference, Judging or Perceiving?
Are you someone who prefers to structure your activities or do you prefer to go with the flow? Identifying your personality preference for judging or perceiving helps you figure out your characteristic approach to work. Determine if your brand is more about making decisions and achieving results or being flexible and adaptable.
Personality type theory …
Be Unpopular
On Sunday night, I had dinner at RockSugar in Century City (the Jetson-style skyscraper park in Los Angeles). It’s typically impossible to get into, unless you are willing to wait a few hours. Along with my “I’m hungry now!” family, I waltzed into this one-of-a-kind Pan Asian palace, which is lined with golden statutes of …
Become More of a Change-Maker for Yourself
“Don’t wait until you are out of work or laid off to change. If we have learned one huge lesson from the current employment scenario, its pay attention to and keep changing with change.”
In the summer of 2005, I realized that my 23 year career in broadcast radio was about to change dramatically. I …