Bloggers: Are PR People Ruining Your Personal Brand?
As your blog becomes more influential, more people want to take advantage of that influence for their own purposes, and those purposes might actually oppose yours.
All too often, those people are PR people.
Here’s how it happens.
Most blogs have a contact form. The PR person will use that form to send you a …
Let Your Story Cut Through The Noise and Clutter
The universe is made of stories, not of atoms. – Muriel Rukeyser
“On January 5, 2007, I was sitting out on my lanai looking out at the lake and golf course in Ft Myers, Florida. I was officially and unexpectedly in between careers and jobs, living in a town where I literally knew one person. …
Understanding Interviews: A Playbook for WOW Power
I love speaking to graduating students. It’s thrilling but there’s always the same poignant and pressing question in the Q&A session: “With so much competition out there, how do I make myself stand out and land that job?”
Best visual storytellerMy best answer? It’s about Wow Power. Go out and be the best visual …
Customer Service = Brand
The past few weeks have been an interesting experience and a lesson in terms of “what good does not look like” in the wonderful world of customer service. Here is the situation. I am in the midst of trying to move some retirement money around and have been doing so for the better part of …
Minimum Effort to Create and Maintain Your Personal Brand
Creating and maintaining your personal brand may seem very time-consuming to some people. While it’s important to create an authentic brand and product results, it doesn’t mean you have to spend a ton of time doing so.
Great yield and less timeCheck out these few ways to reach the same outcome but with less …
Take Your Time Developing Your Personal Brand
“Does your brand splash around and do cannonballs off the side of the pool, or do you dive straight in and swim with a smooth, steady stroke”?
Rome wasn’t built in a day and neither will your personal brand, reputation or business. Trying to rush it, bombard people with it and be too much in …
9 Odd Strategies for Coaxing Out Your Brilliance
The nice thing about being human is that you don’t have to be normal. You can choose to be odd, for example. I prefer odd. Particularly odd brands. If there’s a quirky or idiosyncratic vibe going on, all the better. Why? An odd brand tells me something vital is going on. For a personal brand, …
A Cup of Coffee to Niel Robertson and His Crowd
The fact that Niel Robertson spells his name with an “i” before the “e” isn’t the only thing that makes him unique. He has successfully founded two software companies, and is currently going gangbusters with his third start up. On top of being an incredibly savvy businessman in the heart of pounding Boulder, CO entrepreneurial …
Fan The Flames
It is an all-too-common sequence of events. We devote a tremendous amount of effort to establishing some networking momentum. No sooner than it appears as if our efforts will be successful, momentum seems to dissipate, often for no apparent reason – leaving us in the same state of being networked.
Perpetual momentumThis is generally …
Culture = Brand
Several years ago, I had the pleasure of hearing the current co-CEO of SAP, Bill McDermott, speak at a Selling Power leadership conference. I left with a few take-aways that have stuck with me. He is a young guy, full of energy, who speaks from the heart and someone who you can tell just flat-out …