A Cup of Coffee to Your 007 Story
A typical story starts at the beginning, builds up to a crescendo, and wows you at the end with a great conclusion. The most successful marketing content, however, follows a different path, according to recent Gartner research.
Stories sellUnlike the classic story telling method, good marketing copy begins with the end, “wow-ing” the reader …
What’s Your Preference, Extraversion or Introversion?
Where’s your energy coming from? Are you more energized or drained at the end of a discussion? Identifying your personality preference for *extraversion or introversion helps you figure out what energizes you.
One is not better than the other and, at times, everyone extraverts and introverts. However, one of these describes your preferred approach to …
7 Hits and Misses of LinkedIn’s Fancy New inMaps
LinkedIn’s new inMaps gives you a cool snapshot of your entire LinkedIn network, but is it useful?
In the official announcement of inMaps, LinkedIn asks “Wouldn’t it be great if you could see the way all your connections are related to each other?” Well yes, it would. inMaps is a good start, but it has …
Dare Mighty Things
“Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failures, than to rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.”
These words were said by the 26th President of the United …
Personal Brand Week 2.0: Your Name is Just the Start
Are you attending Personal Brand Week 2.0? Throughout this week, PricewaterhouseCoopers (PwC) is five whole days of tips and activities dedicated to your personal brand.
According to the website: “Each day during Personal Brand Week, PwC will provide insightful tools, recommendations and tips that will help you prepare for what’s next. Start shaping your professional …
What Do You Want To Be Known For?
Have you noticed that the days of mass appeal and utilizing broad targeted approaches are behind us?
When you look at products, politics, medicine or any other key industry, it’s pretty much about niche and focus. It’s not a phone, it’s a smart phone. It’s not Republican, it’s Tea Party. It’s not general medicine, it’s …
Why Does One Brand Nail It (and Others Fail?)
I have a sense there aren’t enough people out there having a blast with their brands. What’s that all about? Wassup?! OK. I’m giving you my top picks of two brands that nail it online, and my reasons why. It’s the thinking (brain and heart) behind the sites that’s so hugely pleasing. Why? They …
The 4 A’s of Change
Change is constant. As part of the personal branding process it is essential to not only survive, but to thrive in change.
Change is constantTo thrive you need to master the four A’s of change.
1. Acknowledging
Rather than jumping right into new realities, assess how change is affecting you. Reflecting on what has …
Ask The Experts: What’s Your Favorite Personal Branding Pet Peeve?
I asked all the experts here on Personal Branding Blog for their personal branding pet peeves.
Notice any trends?
Deborah Shane:
One of my pet peeves about people’s personal branding on their social platforms is when they follow a conversation that not everyone knows about. Best to take that stuff one on one or in …
The Cracked Pot
An elderly Chinese woman had two large pots – each hung on the ends of a pole which she carried across her neck. Each day, she would venture down to the stream, fill the pots and trek back to her home to use the water for her household chores.
While the two pots appeared identical, …