A Cup Of Coffee To Giving Back
Your brand is not just about your products and services--it’s about you, the person. It’s about what you have to offer that is unique from everyone else.
What makes your brand specialOne thing that makes many brands special is the desire to help others, to give back in some way. But, it seems difficult …
Hail To The Chief!
I like so many boys grew up watching Cowboy and “Indian” movies. I spent quite a few afternoons in front of the family television fixated on the trials and tribulations of each group. For whatever reason, I found a certain affinity with the Chiefs of these tribes. More times than not, the Chief and tribe …
How Your Personal Brand Changes Over Time
Your personal brand isn’t meant to be stagnant. After all, throughout your career, you’ll certainly grow and change as an individual. So will your business.
What influences these changes in your personal brand over time?
Your experience New business ventures Switching career paths Interests New skills Your mentors or close colleaguesJust because you’ve built …
6 Intangibles That Can Get You Hired
The new job post of today, and certainly tomorrow, looks something like this:
Wanted: 20 year company seeking sales professional with 5 years of a proven track record in increasing new business, expanding sales territory and customer categories, increase existing account spending and sales team loyalty who plays well with others, encourages creative thinking, builds …
Visibly Mobile
At coffeehouse in San Francisco with the whirring of a coffee grinder in the background, James Alexander- Founder of Vizibility, the company that helps you to take control and manage what people find about you on Google, spoke with me and generously shared some updates with his company. They’ve just launched their mobile friendly search …
A Cup Of Coffee To Unexpected Influencers
Dr. Robert Cialdini has written many best-sellers, including Influence: The Psychology of Persuasion, Yes!: 50 Scientifically proven Ways to Be Persuasive, and Influence: Science and Practice. His purpose is to conduct and translate proven scientific research into ethical business applications.
On his Influence at Work website, some interesting new findings on the level of an …
30 Costly Personal Branding Errors To Avoid
See “intellectual dishonesty” if you think this list isn’t for you.
We’re all somewhere on this list.
And that’s not a bad thing; it means there’s still room to grow.
30 personal branding no-no’s
In no specific order:
Lack of a chosen, designed branding plan to follow, including online and offline strategies Not measuring your…More = Less In Las Vegas
I just spent a few days in Las Vegas and I walked away uninspired. I have been there a handful of times and each time I tend to notice something different about the culture in Sin City. This particular trip was different though because I left with far more questions than when I arrived.
More…Experiment
A lot of what I do doesn’t work. It’s been part of my job description for a long time. It started when Bob Polik the incredibly kind Vice President of Marketing who was my first boss in corporate took me in and tried to reform me from the life of an advertising agency executive.
Make…Personally Dominate Mobile Marketing
Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …