A Cup Of Coffee To Giving Back

  • 1 min read

Your brand is not just about your products and services--it’s about you, the person. It’s about what you have to offer that is unique from everyone else.

What makes your brand special

One thing that makes many brands special is the desire to help others, to give back in some way. But, it seems difficult to do–from not having enough time or money to not knowing where to start.

There is, however, a win-win scenario that can help you build your brand, increase business and give to charity–all at the same time.

The giving brand

Check this out:

MarketingSherpa recently released a case study detailing a grocery store with both retail and wholesale divisions. The wholesale division represented half of the store’s revenue, and was tied up with only one customer. When that customer dropped the store as a vendor–with only five days notice–the B2C retailer had to find a way to survive on 50% of its business.

Instead of panicking, the store got down to the business of building its email list. First, the store incentivized customers with free product in exchange for their email address. They used this growing list to send out more coupons and free offers. Then, they matched store purchases 100% for charity.

In a town of 38,000 people, the grocery store’s list had soon grown to an amazing 16,000, with email campaigns reaching 30% open rates, 20% conversions and bounce rates under 10%. For giving back to their community, they were rewarded with respect and the ultimate in brand loyalty.

Experiencing brand loyalty

You can experience this kind of success, too. GiveBack.org makes it easy to set up your own foundation and become a philanthropist by way of everyday work and life. You can become a business sponsor, or easily implement a workplace program as an employer or an employee.

I can attest to the fact that it really is incredibly simple. I set up my own foundation “The Small Deeds Network” in about five minutes. You can do it, too. Here’s how:

  1. Visit GiveBack.org
  2. Set up your foundation
  3. Get a personalized link
  4. Use the link in your email campaigns

Show your clients and followers that you’re more than just a product, service or page–solidify your brand and give back at the same time.

Picture of Wendy Brache

Wendy Brache

Wendy Brache builds and executes personal branding and online marketing strategy for executives and corporations in the high-tech sector. She is the author of Sales Force Branding: Differentiate from the Competition, and co-creator of the Sales Force Branding program. Wendy is a senior consultant specializing in B2B Corporate Social Media, Demand Generation and Marketing Automation, and is also a featured marketing technology speaker and columnist on renowned websites, such as Maria Shriver’s Women’s Conference, Chopra’s Intent.com and Denver’s GreatIdeasForKids.com.

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