Find and Establish a Relationship With Your Social Influencers
A business cannot thrive without customers and customers cannot come to your business unless they know about it.
Without connections, you lack the social network to establish your net worth and social proof. [tweet this]
This is where marketing comes in, and word of mouth is one of the best ways to market a business …
Personal Branding Weekly – More Effective than Efficient
At a Constant Contact regional meeting I attended this week, I met Vickie Evans, Red Cape Company Founder, Microsoft Productivity Instructor/Presenter & Bestselling Author. She did a super training on “Grownups in a Learning Environment” that was peppered with many helpful productivity tips that I had to start streamlining immediately. She did a stellar job …
Personal Branding Begins in the Waiting Room
Do you know when a job interview has begun? The first question right? Wrong. The elevator. Waiting in reception. The small stalk on the way to the interview room. That is when a job interview begins. The same can be said for a business meeting or a sales call.
In fact, you need to start …
How to Get Employers to Love Your Brand
We all know personal branding can help you market your expertise and land a job. However, do we really know how to get our personal brands noticed by employers?
One of the key factors of building your personal brand is creating one employers and recruiters will love, which will give you an edge on your …
Do You Have What it Takes to Be Famous?
Miley, Lindsay, Amanda, Brittany, Justin, Chris, Rihanna, Honey Boo Boo, You?
When children are asked what they want to be when they grow up, a popular new answer is: “famous.” Honey Boo Boo is famous – famous enough for People magazine to sponsor a lookalike contest. Parents actually entered their kids’ photos in hopes of …
Avoidable Mistakes – Protect Your Personal Brand
I was talking to a CEO recently who told me that executives who send her emails featuring spelling mistakes were one of her pet peeves.
The no-nonsense CEO is aged in her early 60s so she hails from an era when correct spelling and grammar were a given unlike today. She told me she is …
When Words and Body Language Convey Two Different Messages
Communication is more than just the words we speak. Words are one half of the message in communication, with non-verbal aspect making up the other half. Body language affects a great deal of how we communicate. What we say and what we communicate are two different things, if you will. Body movements and gestures, posture, …
Eliminating Age Discrimination
Companies who want to sell their products to Baby Boomers use advertising slogans like “60 is the new 50”, implying that somehow older people today are younger than their chronological ages. This psychological approach has worked well for selling Harleys and Viagra® to aging Baby Boomers. However, corporate hiring managers and recruiters are not buying …
How to Build Your Personal Brand as an Expert
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I find myself at a partial loss simply because the answer is both amazingly simple and complicated. The short answer is …
The Care and Nurturing of Your Personal Brand
Creating a brand isn’t a set it and forget it proposition. Even after you’ve gotten a job or built a successful business, you need to nurture and protect your brand. A strong, positive brand shows you have character and competence, which can carry you far in business and work. But one little flub can ruin …