6 Ways to Build a Trustworthy Reputation
Despite the ease and convenience of the digital age, people still care about who is on the other end of the Internet vacuum. You can only hide behind your online persona for so long – 92 percent of consumers say that they find word-of-mouth recommendations to be the most influential. Earning the trust of your …
The Culture, Stupid
In 1992, James Carville, working as a strategist for Bill Clinton (the Democratic Presidential Nominee), coined the campaign strategy phrase “The economy, stupid.” He was attempting to focus the campaign staff on the most crucial themes of the election. This phrase was meant for internal ears, however the words eventually made their way into mainstream …
Personal Branding Weekly – Three Questions for Your Personal Brand
Spoiler alert: If you haven’t started watching this season of the Walking Dead then don’t read any further.
Rarely do I watch television but one of my guilty pleasures is a weekly dose of The Walking Dead. In the Season Four premier, Rick revealed three questions he asked anyone before accepting them into their camp …
Let’s Get Physical
Fall is in the air. The leaves are changing colors, the days are getting shorter, and people are settling in for the Winter. (At least in the Northern Hemisphere).
While we are settling in at work for the last quarter of the calendar year we have Halloween, Thanksgiving and Christmas all sneaking up on us. …
Make Likes Matter to Your Word of Mouth
Research has shown that close to 70 percent of adults with access to the Internet log in to Facebook daily. Such numbers present a good opportunity for personal brands to reach to their target audiences faster. Consider who you want to reach who would be a great referral source, connection, provider of up-to-date information in …
We Judge with Our Eyes
I am on vacation and not even on American soil. It is a vastly different milieu in almost every respect. I find myself continuously comparing, contrasting, judging, and labeling people. Of course, this continuous chatter is only in my head. I don’t share it with anyone, God forbid.
But isn’t that what we do in …
Google Yourself to Manage Your Brand
Have you ever Googled yourself? According to a new study from the Pew Research Center, 56 percent of Internet users have searched for their own name online. This is up from 22 percent when they first asked Internet users in 2001, but today’s percentage has remained relatively the same in the last few years.
It …
How to Place a Value on Your Brand
Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships.
I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, …
You Manage Your Online Reputation
With current technology, information can be accessed by a majority of online world in split seconds. The internet spreads information faster than word of mouth. You never know who gets to read about you. For entrepreneurs, how you are perceived by your connections can have tremendous effect on your business. As one who posts (sometimes …
How Five Types of Personal Brands Attract Perfect Clients
You cannot be all things to all people. As we say in marketing, find a target rich market. Lucrative markets are filled with people or companies that are suffering and have a budget to pay YOU for the remedy you’ve decided you want to offer. You simply need to show up online and on-ground where …