Tag: Brand Attributes

Brand Identity & Self-DiscoveryMedia BrandingNews & AnalysisRelationship Networking

Anderson Cooper Is Good For The Gay Brand

Why coming out still matters when there’s brand value to be had

“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”

That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …

NetworkingRelationship NetworkingReputation Management

Know Your Network: 3 Personal Brand Musts To Share

From the time we enter college as an undergraduate to the time we retire, we’re taught the importance of building a solid professional network. We send friendly emails to the names printed on business cards we collect at area networking events, and we issue expertise and job updates to former and current co-workers and bosses …

Brand Yourself AsCorporate BrandingRelationship Networking

Personal Brand Voice to Business Brand Voice

The importance of personal branding today cannot be stressed. It’s how you differentiate yourself from other people with the same talents and skills. It’s how you let the world hear your unique voice. It’s practically essential to any professional who hopes to survive in the current job and business market.

There comes a time, however, …