Tag: Brand Attributes

Personal BrandingReputation Management

Handling A Personal Branding Mistake, Inspired By Nicolas Cage

Recently, a student at Toronto’s York University became an Internet sensation during an exchange with a potential employer. When inquiring about an open administrative position, 20-year-old Vanessa Hojda accidentally attached a hilarious yet terrifying photo of Nicolas Cage in lieu of her resume. Then, she blogged about it on her Tumblr, where the post now …

MarketingPersonal BrandingReputation ManagementSocial Media

Fact Checking for Your Personal Brand

Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …